What the game lacks in AI, balance, and vehicle control it more than makes up for with sheer originality, realistic fire, complex missions, and a level of authenticity only achieved through the collaboration with an international fire consultant.
The fact that it's simplistic means that it's easy to jump into and have fun with, and the length of the game is just right - not too long to make the experience a bore, but not so short that you felt cheated of your money.
I can honestly say that I have a little more respect for the people who do this kind of thing everyday after playing Emergency Fire Response, and great job to Dreamcatcher in making a fun RTS game that captures excitement and enjoyment based on real life people.
For fans of fires or fans of just wasting away time staring into a dark monitor, EFR will be your "Game of the Year". For other video gamers with at least a half-mind, look elsewhere for your fire controlling needs.