Awards & Rankings
AceGamezWith quirky graphics, familiar sounds, a nice variation in missions and tasks, a high level of interaction where jobs are concerned and some great new power socials, The Urbz is a worthy addition to most peoples' collection.
GMR MagazineDoesn't reinvent the gameplay of its predecessors, but it does refine it. Unfortunately, it's not all for the better. [Jan 2005, p.128]
games(TM)The Urbz feels like a step back for the franchise; despite EA's efforts to bring gamers a 'console exclusive' there's not a lot on offer here. Fans won't find anything new, but newcomers may well discover the pleasure of the series and seek out EA's back catalogue of simulated lifestyles. [Christmas 2004, p.114]