Variance Films | Release Date: December 14, 2011
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Summary: The explosive story of Victor DeNoble, one of the most important and influential whistleblowers of all time, comes to the big screen in ADDICTION INCORPORATED. In the 1980s, DeNoble was a research scientist at a major tobacco company, where he was tasked with finding a substitute for nicotine that would not cause heart attacks. His quest was to discover if it would be possible to create a cigarette that would be safer for smokers (although not necessarily less addictive). DeNoble succeeded, but in the process produced something that many suspected was true, but the industry had been denying for years: scientific evidence that nicotine was addictive. This set off a chain of events that still reverberates today. In an act of modern-day heroism, DeNoble took his findings to the people despite being subject to a strict confidentiality agreement, testifying about his research in the infamous 1994 Congressional hearings - the same ones where the seven heads of the major tobacco companies declared that nicotine was not addictive. In the end, an unprecedented alliance of journalists, politicians, attorneys, and whistleblowers banded together to achieve what was once considered impossible: the first ever federal regulation of the tobacco industry. They all come together to tell their stories in ADDICTION INCORPORATED- a personal story of one man risking everything to make a difference, shaking up a powerful industry and saving countless lives along the way, set against the backdrop of billion-dollar lawsuits and massive scientific conspiracy.
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