Art & Copy

Art & Copy Image
Metascore
62

Generally favorable reviews - based on 10 Critics What's this?

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6.5

Generally favorable reviews- based on 8 Ratings

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  • Starring: , ,
  • Summary: Art & Copy is a powerful new film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth fromArt & Copy is a powerful new film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion. (Seventh Art Releasing) Expand

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Score distribution:
  1. Positive: 7 out of 10
  2. Negative: 1 out of 10
  1. 83
    It's jaunty and bright, but Pray never gets under the skin of things or ever truly questions the essence of advertising as an art or trade.
  2. One of the main treats of Art & Copy is that it allows us to revisit those classic ads, all of which are just as exciting now as they were when they first ran.
  3. An entertaining but also oddly naive documentary about American advertising.
  4. 70
    The world may be going “Mad Men,” but Doug Pray’s documentary Art & Copy,”which is being released just five days after the season premiere of that acclaimed television series, presents a very different picture of the advertising industry.
  5. 67
    The film is essentially a skillful advertising-industry infomercial that speaks its subject’s slick aesthetic language.
  6. 60
    Yet however stirring these vintage campaigns and their graying creators may be for ad junkies and nostalgists, Pray fails at analysis: His film is simply a tribute.
  7. By the end of Pray’s skin-deep love letter, only one sweeping reaction seems appropriate: “A pox on all your houses.”

See all 10 Critic Reviews

Score distribution:
  1. Positive: 2 out of 3
  2. Mixed: 0 out of 3
  3. Negative: 1 out of 3
  1. LansC.
    Aug 22, 2009
    10
    Brilliant. The real mad men.
  2. RobertK
    Aug 21, 2009
    10
    I couldn't take my eyes off the screen. Visually stunning shots appear where most documentaries miss the beat and forget about the I couldn't take my eyes off the screen. Visually stunning shots appear where most documentaries miss the beat and forget about the cinematography. The stories relayed in Art & Copy are both funny and intriguing and kept me hooked until the end. Expand
  3. Jun 29, 2012
    3
    The presentation format is a series of advertising creators speaking and some ads they worked on edited together in such a confusing fashionThe presentation format is a series of advertising creators speaking and some ads they worked on edited together in such a confusing fashion that you often can't tell if what they're showing is the unsuccessful "before" or the "genius" after. If you've always been passionate about advertising, you may enjoy this movie. If you've never understood why a 30 second spot that doesn't talk about a product at all will sell millions of units, I'm sorry to say the answer does not lie herein. Expand

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