• Studio: WG Film
  • Release Date: Jul 27, 2012
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Mixed or average reviews - based on 6 Critics What's this?

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  • Summary: What is a big corporation capable of doing in order to protect its brand? Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally. His previous film BANANAS!* recounts the lawsuit that 12 Nicaraguan plantation workers successfully brought against the fruit giant Dole Food Company. That film was selected for
    competition by the 2009 Los Angeles Film Festival. Nothing wrong so far, right? But then just before leaving Sweden to attend the Los Angeles world premiere of his film, Gertten gets a strange message: the festival has decided to remove Bananas!* from competition.
    Then, a scathing, controversial and misinformed article appears on the cover of the Los Angeles Business Journal about the film a week before the premiere. And subsequently, Gertten receives a letter from Dole's attorneys threatening legal action if the film is shown at this festival and to cease and desist. What follows is an unparalleled story that Gertten captured on film. He filmed this entire process of corporate bullying and media spin - from DOLE attacking the producers with a defamation lawsuit, utilizing scare tactics, to media-control and PR-spin. Big Boys Gone Bananas!* can be seen as a thriller and a cautionary tale. But, mostly this is a personal story about what happened to Gertten, as a documentary filmmaker and to his company and how the livelihood of documentary filmmakers can be easily put into jeopardy. (WG Film)
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  • Director: Fredrik Gertten
  • Genre(s): Biography, Drama, Documentary, News
  • Rating: Not Rated
  • Runtime: 90 min
  • More Details and Credits »
Score distribution:
  1. Positive: 1 out of 6
  2. Negative: 0 out of 6
  1. Reviewed by: Budd Wilkins
    Jul 25, 2012
    63
    The issue remains that this variety of faux-populism seems better suited to the soapbox than the silver screen.
  2. Reviewed by: John Anderson
    Jul 25, 2012
    60
    A David-and Goliath story that delves into corporate scare tactics, legal effrontery, brand protection, media manipulation, online propagandizing and craven behavior.
  3. Reviewed by: Sheri Linden
    Aug 5, 2012
    60
    The relentlessness of corporate might is disturbing but no surprise; "Big Boys" is, however, an eye-opening look at the way the U.S. media fell lockstep behind Dole's claims.
  4. Reviewed by: Jeannette Catsoulis
    Jul 26, 2012
    60
    Documenting the vigorous strategies employed by the Dole Food Company to block the release of his 2009 film "Bananas!" - about a lawsuit brought by Nicaraguan workers who suspected the company's use of dangerous pesticides - the Swedish filmmaker Fredrik Gertten gains traction by taking the high road.

See all 6 Critic Reviews

Score distribution:
  1. Positive: 0 out of
  2. Mixed: 0 out of
  3. Negative: 0 out of