Metascore
20

Generally unfavorable reviews - based on 6 Critics

Critic score distribution:
  1. Positive: 0 out of 6
  2. Negative: 4 out of 6
  1. Reviewed by: Andy Webster
    Sep 9, 2012
    60
    This fantastical fable takes aim at marketing itself with an intriguing if tendentious narrative.
  2. Reviewed by: Ronnie Scheib
    Sep 9, 2012
    40
    This messy amalgam of mysticism, romance, satire, social criticism and cartoonish f/x seems destined for discount DVD bins.
  3. Reviewed by: Robert Abele
    Sep 13, 2012
    30
    To borrow a hamburger chain's refrain, not lovin' it.
  4. Reviewed by: Marc Savlov
    Sep 12, 2012
    20
    The film is an ingenious, deranged, bloated, and just plain batshit crazy riff on advertising and the mad men and women it creates and/or consumes. Heady stuff, but it's no "How to Get Ahead in Advertising." This film is absolutely mental, and not in a good way, either.
  5. Reviewed by: Drew Taylor
    Sep 11, 2012
    16
    Whatever Branded is selling, we aren't buying.
  6. Reviewed by: Michael Atkinson
    Sep 11, 2012
    0
    Branded has ideas, but unfortunately, the ideas are reeking batshit nuts, especially once the cheaply animated "brand" monsters, which might not actually exist, start flying around like Ghostbusters mistakes biting one another. You've been warned.
User Score
4.6

Mixed or average reviews- based on 15 Ratings

User score distribution:
  1. Positive: 4 out of 6
  2. Mixed: 0 out of 6
  3. Negative: 2 out of 6
  1. Oct 26, 2012
    6
    this movie is strange to the point where it almost becomes incoherent, but it is rather enjoyable nonetheless, strong performances, an interesting concept, and appropriate absurdity make this a decent sci-fi film. Full Review »
  2. Feb 28, 2013
    9
    First of all, if you want to watch an action sci-fi, DON'T watch this It's not another green screen, super effects, action heroes, bad monsters movie. It requires some thinking and self-criticism to do.This one provokes these things for the viewer. The whole concept is original and very very up to date with modern consumerism. The subtle dark humor is also a big plus. Although not a grade-A it still is a very nice film. Full Review »
  3. Feb 12, 2014
    10
    Branded is a intellectual movie that uses the marketing/advertising industry to illustrate the mindless consumerism and herding of society. The cast is great, the acting is great, the special effects are used perfect for the movie and the story explains how society is manipulated by crooked corporations and politicians. Branded is not going to be liked by people that are delusional about serious topics. Branded is what I would call an adventure critique. Good movies that go with Branded are Dreams From My Real Father, America: Freedom to Fascism, The Matrix, They Live, Death By China and any of the Alex Jones Documentaries. Full Review »