Metascore
49

Mixed or average reviews - based on 6 Critics

Critic score distribution:
  1. Positive: 0 out of 6
  2. Negative: 0 out of 6
  1. Reviewed by: Justin Chang
    Jun 5, 2014
    60
    [A] thin but engaging portrait.
  2. Reviewed by: Sheri Linden
    Jun 5, 2014
    60
    In engaging but not always satisfying fashion, Jody Shapiro's film reveals the man behind the logo to be a taciturn, plain-living refugee from city life and an unlikely globe-trotting corporate spokesman.
  3. Reviewed by: Abby Garnett
    Jun 3, 2014
    60
    Shapiro seems far more invested than his subject in telling the story, which sometimes makes the film feel a bit underhanded.
  4. Reviewed by: John DeFore
    Jun 5, 2014
    50
    The film offers some diverting background on the man.
  5. Reviewed by: Bill Stamets
    Jun 5, 2014
    50
    Shapiro fails to sell Shavitz as the “wise and wry, ornery and opinionated” figure the press notes promise. No opinion, wise or otherwise, is uttered by this rustic quasi-eccentric, let alone a green ethos.
  6. Reviewed by: Neil Genzlinger
    Jun 5, 2014
    40
    The film, by Jody Shapiro, seems so hagiographic that when it finally gets around to its 20 minutes’ worth of interesting stuff, you’re not sure whether to trust it.

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