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Metascore

Generally favorable reviews - based on 7 Critics

Critic score distribution:
  1. Positive: 7 out of 7
  2. Mixed: 0 out of 7
  3. Negative: 0 out of 7
  1. Reviewed by: Jim Ridley
    70
    Hey, Prague--you got punk'd! In this subversive Central European slice of reality TV, Czech film students Vít Klusák and Filip Remunda protest the kudzu creep of globalization with a stunt worthy of the Yes Men.
  2. 70
    On one level, this is an altogether obvious lesson about market capitalism.
  3. Reviewed by: Ken Fox
    88
    Whether you conclude that this project is a brilliant hoax that exposes how the rapid transition from communism to a free market economy has created an ad addicted, consumer-mad culture in the Czech Republic, or simply a cruel joke, one thing is undeniable. It's a fascinating account.