Dr. Bronner's Magic Soapbox Image

Generally favorable reviews - based on 7 Critics What's this?

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  • Summary: A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated family legacy behind the counterculture‚Äôs favorite cleaning product. (Balcony Releasing)
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Score distribution:
  1. Positive: 4 out of 7
  2. Negative: 0 out of 7
  1. It's like "Capturing the Friedmans" scrubbed to a happy ending.
  2. 70
    Lamm effectively uses interviews with family members and the soap's users to draw a well-rounded portrait of the otherwise inscrutable senior Bronner. In doing so, she observes a bittersweet story of a family and the surprising effects a crusading eccentric can have on them.
  3. Reviewed by: Ronnie Scheib
    Tyro helmer Sara Lamm satisfyingly stitches together the family soap opera into a comfortable crazy quilt without sacrificing its unique, oddly topical edge.
  4. Reviewed by: Ken Fox
    Luckily the story behind the suds is a pretty good one.
  5. Mixes method and madness to chart the evolution of a counterculture phenomenon.
  6. Reviewed by: Mark Feeney
    Alternately shows the elder Bronner as lovable and nutty, sinister and terrifying, victim and victimizer. Ultimately, those disparate elements never coalesce.
  7. Reviewed by: Julia Wallace
    Although the segments featuring Bronner's son Ralph veer uncomfortably toward hagiography, first-time director Sara Lamm balances out the love-fest by exploring the dark side of being a soap-hawking prophet and the toll that ALL-ONE-FAITH took on Bronner's family.