Dr. Bronner's Magic Soapbox

Dr. Bronner's Magic Soapbox Image

Generally favorable reviews - based on 7 Critics What's this?

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  • Summary: A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated family legacy behind the counterculture‚Äôs favorite cleaning product. (Balcony Releasing)

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Score distribution:
  1. Positive: 4 out of 7
  2. Negative: 0 out of 7
  1. It's like "Capturing the Friedmans" scrubbed to a happy ending.
  2. 70
    Lamm effectively uses interviews with family members and the soap's users to draw a well-rounded portrait of the otherwise inscrutable senior Bronner. In doing so, she observes a bittersweet story of a family and the surprising effects a crusading eccentric can have on them.
  3. Reviewed by: Ronnie Scheib
    Tyro helmer Sara Lamm satisfyingly stitches together the family soap opera into a comfortable crazy quilt without sacrificing its unique, oddly topical edge.
  4. 63
    Luckily the story behind the suds is a pretty good one.
  5. Mixes method and madness to chart the evolution of a counterculture phenomenon.
  6. 50
    Alternately shows the elder Bronner as lovable and nutty, sinister and terrifying, victim and victimizer. Ultimately, those disparate elements never coalesce.
  7. 50
    Although the segments featuring Bronner's son Ralph veer uncomfortably toward hagiography, first-time director Sara Lamm balances out the love-fest by exploring the dark side of being a soap-hawking prophet and the toll that ALL-ONE-FAITH took on Bronner's family.

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