X
- 2007
- Balcony Releasing
- 1 h 28 m
- 2007
- Balcony Releasing
- 1 h 28 m
Summary A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated family legacy behind the counterculture’s favorite cleaning product. (Balcony Releasing)
Directed By: Sara Lamm
- 2007
- Balcony Releasing
- 1 h 28 m
- 2007
- Balcony Releasing
- 1 h 28 m
Dr. Bronner's Magic Soapbox
61
User Score
Available after 4 ratings
tbd
Summary A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated family legacy behind the counterculture’s favorite cleaning product. (Balcony Releasing)
Directed By: Sara Lamm
Top Cast
Metascore
Generally Favorable
Based on 7 Critic Reviews
61
57% Positive
4 Reviews
4 Reviews
43% Mixed
3 Reviews
3 Reviews
0% Negative
0 Reviews
0 Reviews
Metascore
Generally Favorable
Based on 7 Critic Reviews
61
57% Positive
4 Reviews
4 Reviews
43% Mixed
3 Reviews
3 Reviews
0% Negative
0 Reviews
0 Reviews
It's like "Capturing the Friedmans" scrubbed to a happy ending.
Lamm effectively uses interviews with family members and the soap's users to draw a well-rounded portrait of the otherwise inscrutable senior Bronner. In doing so, she observes a bittersweet story of a family and the surprising effects a crusading eccentric can have on them.
Tyro helmer Sara Lamm satisfyingly stitches together the family soap opera into a comfortable crazy quilt without sacrificing its unique, oddly topical edge.
Luckily the story behind the suds is a pretty good one.
Mixes method and madness to chart the evolution of a counterculture phenomenon.
Alternately shows the elder Bronner as lovable and nutty, sinister and terrifying, victim and victimizer. Ultimately, those disparate elements never coalesce.
Although the segments featuring Bronner's son Ralph veer uncomfortably toward hagiography, first-time director Sara Lamm balances out the love-fest by exploring the dark side of being a soap-hawking prophet and the toll that ALL-ONE-FAITH took on Bronner's family.
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Production Company
Ghost Robot,
Reckon So
Release Date Jun 29, 2007
Duration 1 h 28 m
Genres
Tagline A documentary about obsession, compassion and all-purpose soap
Website
http://www.magicsoapbox.com/
