Mixed or average reviews - based on 23 Critics

Critic score distribution:
  1. Positive: 12 out of 23
  2. Negative: 3 out of 23
  1. Reviewed by: Gary Goldstein
    Despite an overly broad third act, one can't fault the film's message of family unity, underscored by a memorable use of the Beatles' "All You Need Is Love."
  2. While Imagine That falls short of its feel-good aim, its feel-nice vibe is a good Father's Day diversion for Dads and their spawn.
  3. The result is a much more playable film than recent efforts, though Murphy will have to share the applause with young Yara Shahidi.
  4. Reviewed by: Perry Seibert
    By no means a landmark, but it is a remarkably pleasant surprise -- so few movies aimed for the whole family show an understanding of why it's actually healthy to pretend.
  5. 63
    Amusing without ever being break-out funny.
  6. Twenty-five years ago, it would have been impossible to imagine that Imagine That would see Eddie Murphy and The Beatles coming together to create family entertainment, but I'll be darned if it doesn't work.
  7. Reviewed by: Amy Binacolli
    The plot turns distasteful and shrill before its tidy resolution at the close.
  8. 50
    Eddie Murphy in another mediocre family comedy? Imagine that.
  9. An Eddie Murphy comedy that's actually endearing.
  10. 25
    Cutesy? My pain was acutesy as the entire plot yawned before me.
  11. 25
    Watching Imagine That, I was beset by a feeling of intense depression. Is this what Eddie Murphy has become?
  12. For the first time since "The Nutty Professor," Eddie Murphy successfully mixes his adult and kid-film personas -- imagine that.
  13. Reviewed by: Chris Hewitt
    Genuinely sweet and endearing Murphy film, at last.
  14. 67
    All in all, Imagine That is an amiable detour from its star's usual scatological skronk. Kids will empathize, parents will breathe a sigh of relief.
  15. There's something sweet about the way that Murphy throws himself into this piffle. Thomas Haden Church does too.
  16. Reviewed by: Joe Leydon
    An undemandingly pleasant, mildly amusing fantasy.
  17. Mr. Murphy rises to every occasion, not only with the crisp wit that has long been his hallmark, but with restraint and tenderness that serve him well.
  18. Reviewed by: John Anderson
    It's refreshing that in effects-happy Hollywood, Evan and Olivia only imagine their travels, rather than run a gantlet of computerized hallucinations. This may turn out to be one of the more endearing aspects of Imagine That to its younger audiences.
  19. Reviewed by: Nick Pinkerton
    Imagine That does manage to get a crowd tearing up on cue for its emotional climax; as much as it works, it's through the personal charm of Murphy and Shahidi.
  20. 25
    Though he commits to a lot of embarrassing silliness, Murphy projects so little genuine warmth that his transformation barely registers.
  21. Reviewed by: Claudia Puig
    Though Imagine That's message is benign, its adult focus is off-base, and every move feels too familiar, formulaic and telegraphed.
  22. Eddie Murphy strikes the right balance between silliness and pathos in this screwball family comedy.
User Score

Mixed or average reviews- based on 18 Ratings

User score distribution:
  1. Positive: 3 out of 10
  2. Negative: 3 out of 10
  1. Nov 16, 2013
    Imagine That is simply a nice kids film.
    A bit of a modern fairy tale, Imagine that isn't bad nor great. A decent kids film with a few laughs
    and not really very memorable. Murphy does well and overall its cute fun. Full Review »
  2. Jun 6, 2011
    A fun family movie that will have you laughing until the end, while the story and the lesson being taught are predictable, it's the humor that sets it apart, while it may not do much new it's still an enjoyable movie for the family. Full Review »