No

User Score
7.2

Generally favorable reviews- based on 49 Ratings

User score distribution:
  1. Positive: 38 out of 49
  2. Negative: 6 out of 49
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  1. Jul 12, 2013
    5
    I am quite surprised that a movie about such a dramatic moment in the history of Chile could not convey the need for change, empathy and anxiety about what may happen to the ones involved or the actual link between the campaign and the result. And despite its high acclaim and the interesting subject, I was not impressed by the picture quality or the bumpy camera work and light flaringI am quite surprised that a movie about such a dramatic moment in the history of Chile could not convey the need for change, empathy and anxiety about what may happen to the ones involved or the actual link between the campaign and the result. And despite its high acclaim and the interesting subject, I was not impressed by the picture quality or the bumpy camera work and light flaring affects nor by the actors who seemed unconnected and unemotional. Expand
  2. Mar 31, 2013
    6
    For a historical drama about a brutal dictator, this film sure lacked suspense or a sense of the terror that Pinochet was. Maybe that was the essence of the "NO" campaign but it surely was not was the dictatorship represented. If you knew nothing about Chile under Pinochet, this film did little to educate you. I was also disappointed in the low key, nonchalant approach Garcia to hisFor a historical drama about a brutal dictator, this film sure lacked suspense or a sense of the terror that Pinochet was. Maybe that was the essence of the "NO" campaign but it surely was not was the dictatorship represented. If you knew nothing about Chile under Pinochet, this film did little to educate you. I was also disappointed in the low key, nonchalant approach Garcia to his character,. Maybe that was accurate but he was so passive as to be unbelievable to me. I did learn something but I felt like I got only the tip of the iceberg. Expand
  3. Jun 30, 2013
    6
    It's slow, it's dry, it's deliberately ugly, and you know how the story will end. If you grab some popcorn and expect to be entertained, No will bore you to death, but if you have any interest in the mechanisms of democracy, marketing, and the ways they intersect, the film won't disappoint you. Just treat it as a quasi-documentary meant to educate, to portray the events Wikipedia-style andIt's slow, it's dry, it's deliberately ugly, and you know how the story will end. If you grab some popcorn and expect to be entertained, No will bore you to death, but if you have any interest in the mechanisms of democracy, marketing, and the ways they intersect, the film won't disappoint you. Just treat it as a quasi-documentary meant to educate, to portray the events Wikipedia-style and nothing more. Expand
Metascore
81

Universal acclaim - based on 36 Critics

Critic score distribution:
  1. Positive: 33 out of 36
  2. Negative: 1 out of 36
  1. Reviewed by: Mike Scott
    Apr 5, 2013
    40
    You'd think that a movie about such a dynamic moment and such a vibrant ad campaign would be more dynamic and vibrant.
  2. Reviewed by: Calvin Wilson
    Apr 4, 2013
    88
    The Oscar-nominated No has the gritty feel of a foreign film from the 1970s. As such, it may take a few minutes for most moviegoers to adjust to its rhythms. Ironically for a film about advertising, there’s nothing slick about it — and therein lies much of its greatness.
  3. Reviewed by: Stan Hall
    Apr 4, 2013
    67
    Anchoring a terrific cast is Bernal, who gives one of his best-ever performances.