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Generally favorable reviews - based on 11 Critics What's this?

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  • Summary: Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features) Expand
Score distribution:
  1. Positive: 9 out of 11
  2. Negative: 0 out of 11
  1. Reviewed by: Andrew Schenker
    May 29, 2012
    80
    The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors.
  2. Reviewed by: Carrie Rickey
    Jul 26, 2012
    75
    While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to join runs and walks for the cure, Pool shows how such events create community and sisterhood.
  3. Reviewed by: Sara Stewart
    Jun 1, 2012
    75
    Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed.
  4. Reviewed by: Mark Jenkins
    Jun 1, 2012
    60
    Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects.

See all 11 Critic Reviews

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