Metascore
66

Generally favorable reviews - based on 11 Critics

Critic score distribution:
  1. Positive: 9 out of 11
  2. Negative: 0 out of 11
  1. Reviewed by: Scott Tobias
    May 30, 2012
    67
    It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.
  2. Reviewed by: Carrie Rickey
    Jul 26, 2012
    75
    While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to join runs and walks for the cure, Pool shows how such events create community and sisterhood.
  3. Reviewed by: Liam Lacey
    May 29, 2012
    75
    Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film will acknowledge that pink-ribbon-financed research has done any good at all.
  4. Reviewed by: Jeannette Catsoulis
    May 31, 2012
    60
    Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen.
  5. Reviewed by: Joe Williams
    Jul 20, 2012
    63
    A colorful indictment of corporate infestation, but it's missing a prescription.
  6. Reviewed by: John DeFore
    Jun 4, 2012
    70
    It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and provocative film.
  7. Reviewed by: Mark Jenkins
    Jun 1, 2012
    60
    Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects.
  8. Reviewed by: Bill Weber
    May 29, 2012
    75
    A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.
  9. Reviewed by: Sara Stewart
    Jun 1, 2012
    75
    Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed.
  10. Reviewed by: Mindy Farabee
    May 31, 2012
    70
    You can't cure what you don't understand is one of the film's sobering messages.
  11. Reviewed by: Andrew Schenker
    May 29, 2012
    80
    The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors.

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