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Generally favorable reviews - based on 11 Critics

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Summary: Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features)
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Runtime: 97 min
Official Site:
Production: National Film Board of Canada (NFB)
Genre: Documentary
Country: Canada
Language: English
Director Credit
Léa Pool Director
Writer Credit
Léa Pool Writer
Nancy Guerin Writer
Patricia Kearns Writer
Producer Credit
Ravida Din Producer Movie title data, credits, and poster art provided by: