Generally favorable reviews - based on 34 Critics

Critic score distribution:
  1. Positive: 28 out of 34
  2. Negative: 1 out of 34
  1. Reviewed by: Lou Lumenick
    Apr 22, 2011
    If I weren't already being paid to watch this movie, I'd feel entitled to compensation for having to sit through this many product plugs.
User Score

Generally favorable reviews- based on 20 Ratings

User score distribution:
  1. Positive: 5 out of 5
  2. Mixed: 0 out of 5
  3. Negative: 0 out of 5
  1. May 16, 2011
    This time, doc director Morgan Spurlock takes product placement to the ultimate level. He determines to finance the film entirely from sponsors and we are treated to his process. Turns out it's is not just informative, but highly entertaining. Full Review »
  2. Feb 27, 2013
    The film is perhaps too light-hearted and not as cutting as it needs to be but it retains its message throughout, albeit to different extents.
  3. Mar 18, 2012
    A vast improvement over Spurlock's freshman effort. This time he takes a much more ambiguous position, neither approving of nor altogether discrediting the overuse of product placement in the media and our everyday lives. After riding a high horse on the subject of fast food in Supersize Me with questionable (at best) results, he decides this time to take a more muted and neutral stance. His intention in this film seems to be more about informing than finger-wagging, which shows a huge growth of character and maturity from his previous film. Crisp and entertaining but still harmed by a lack of interesting subject matter. I also tried POM Wonderful after seeing this film. It's good! Full Review »