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User score distribution:
  1. Positive: 2 out of 3
  2. Mixed: 0 out of 3
  3. Negative: 1 out of 3

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  1. Sep 12, 2011
    7
    The critics seem to be focusing solely on the film's visuals which, granted, are problematic. But beneath the scratchy surface is a film with conviction and an earnest drive to get to the truth, whether it exists or not. The discussions in the film are balanced and the interviews are thorough and diverse. I would have liked a bit more rage and indignation, and better production values, but ultimately this film proved educational and thought provoking. 7/10 Expand
  2. Sep 14, 2011
    8
    This is a movie about the things going on around us that we're all somehow blissfully unaware of- all of us but Jeff Warrick and his crew of rabble-rousers (including Noam Chomsky and the lead singer of Queensryche). A collection of solid interviews pulls the thing together- it's an insightful little doc and Warrick's concern for the subject is readily apparent. A must-watch for anyone interested in the true nature of marketing. Expand
Metascore
33

Generally unfavorable reviews - based on 10 Critics

Critic score distribution:
  1. Positive: 1 out of 10
  2. Negative: 5 out of 10
  1. Reviewed by: David Lewis
    Oct 27, 2011
    50
    Besides the fact that the film is flabby (way too much time is spent on history), its efforts to tie subliminal messaging to a vast array of political, media and pop cultural events turn the proceedings a little hazy (or a lot hazy, depending on your worldview).
  2. Reviewed by: Kevin Thomas
    Sep 22, 2011
    70
    Warrick finds subliminal messaging in political campaigns, military operations and even in the music played in big box stores. Warrick is also rightly concerned by the power of media conglomerates to manipulate the news.
  3. Reviewed by: Jeannette Catsoulis
    Aug 19, 2011
    20
    Fusty research, aging interviewees and decades-old advertising campaigns offer background to the uninitiated, but Mr. Warrick's muddled, undisciplined approach destroys even the possibility of a cogent overview.