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User score distribution:
  1. Positive: 2 out of 3
  2. Mixed: 0 out of 3
  3. Negative: 1 out of 3

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Metascore
33

Generally unfavorable reviews - based on 10 Critics

Critic score distribution:
  1. Positive: 1 out of 10
  2. Negative: 5 out of 10
  1. Reviewed by: David Lewis
    Oct 27, 2011
    50
    Besides the fact that the film is flabby (way too much time is spent on history), its efforts to tie subliminal messaging to a vast array of political, media and pop cultural events turn the proceedings a little hazy (or a lot hazy, depending on your worldview).
  2. Reviewed by: Kevin Thomas
    Sep 22, 2011
    70
    Warrick finds subliminal messaging in political campaigns, military operations and even in the music played in big box stores. Warrick is also rightly concerned by the power of media conglomerates to manipulate the news.
  3. Reviewed by: Jeannette Catsoulis
    Aug 19, 2011
    20
    Fusty research, aging interviewees and decades-old advertising campaigns offer background to the uninitiated, but Mr. Warrick's muddled, undisciplined approach destroys even the possibility of a cogent overview.