Mixed or average reviews - based on 14 Critics

Critic score distribution:
  1. Positive: 4 out of 14
  2. Negative: 3 out of 14
Watch On
  1. Reviewed by: Amy Verner
    May 17, 2013
    Do you need to see this film? No. But if you want to see it, you’re in for a treat.
  2. Reviewed by: Peter Travers
    May 2, 2013
    You don't have to be in vogue to enjoy this stylish ride through Bergdorf's. It's a surprise package to die for. Miele and his virtuoso cinematographer, Justin Bare, show how fashion can be aspiration, a model for dreaming the impossible.
  3. Reviewed by: Joe Morgenstern
    May 2, 2013
    The energy in Scatter My Ashes at Bergdorf's — what a great title! — is genuine, infectious and superabundant.
  4. Reviewed by: Kenneth Turan
    May 2, 2013
    A lively, clever, fast-moving film that isn't overly reverential about its subject.
  5. Reviewed by: Bill Goodykoontz
    May 30, 2013
    As a film, it’s like science fiction, a visit to Planet Obscenely Wealthy. It is weirdly compelling.
  6. Reviewed by: Marsha McCreadie
    Apr 30, 2013
    Fun and frothy, a fan's mash note.
  7. Reviewed by: Sheri Linden
    May 6, 2013
    Propelled by enthusiastic reviews, the entertaining but ultimately disappointing documentary will entice the fashion-forward and fashion-curious.
  8. Reviewed by: Farran Smith Nehme
    May 2, 2013
    If anyone in the store’s history ever had a bad experience there, you won’t find it in this movie.
  9. Reviewed by: Ronnie Scheib
    May 6, 2013
    This scattershot documentary — an undiluted advertisement for this temple of high-end consumerism — jumps skittishly from subject to subject, disjointed and repetitive for all but dyed-in-the-wool fashionistas.
  10. Reviewed by: Andy Webster
    May 2, 2013
    [A] glossy, fawning valentine to conspicuous consumption.
  11. Reviewed by: Keith Phipps
    Apr 30, 2013
    What interest Scatter My Ashes at Bergdorf’s does generate comes from the sections devoted to a pair of staff fixtures: Linda Fargo and David Hoey.
  12. Reviewed by: Debra D. Bass
    Jun 6, 2013
    The overall feel is less of a cohesive documentary and more of a slapdash scrapbook of facts, historical information and name-dropping.
  13. Reviewed by: Leah Churner
    May 23, 2013
    Everybody’s tantalized by the store’s exclusivity because next to nobody makes the cut. Thus the title’s morbid connotation rears its ugly head: Having somebody sprinkle your mortal remains on the marble floor is the only way you’d ever fit in.
  14. Reviewed by: R. Kurt Osenlund
    Apr 29, 2013
    Matthew Miele has made a department store of a documentary, stocked to the hilt with an obscene inventory of storylines, talking heads, and utterly tasteless choices.

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