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78Smith gives the appearance of wanting to provoke, but along with his smuttiness, he wears his heart on his sleeve.
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75Naughty and nice is a killer-hard combo to pull off. Stick with Rogen and Banks. They rock it.
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75Seth Rogen and Elizabeth Banks make a lovable couple; she's pretty and goes one-for-one on the bleep language, and Rogen, how can I say this, is growing on me, the big lug.
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75Zack and Miri has a bright, chipper look to it, thanks to cinematographer Dave Klein, a frequent Smith colleague. Wintertime in Pittsburgh never looked so good.
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75Smith's funniest, sharpest and most polished movie to date. It also is his most mature and emotionally engaging picture, even if it happens to contain one of the grossest sight gags I've ever encountered in a mainstream Hollywood film.
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75The funniest movie of Smith's I've seen. It's "When Harry Did Sally."
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75Along with the awkward romantic exchanges that always seem to find their way into Smith's movies, there's also a sweetness that you don't often see in films that average multiple f-words per minute.
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75For two-thirds of its running length, Zack and Miri is vintage Smith - profane humor that knows no boundaries and obeys no rules. What's most amazing about Smith's barrage of hard-R jokes isn't the range of subjects he covers, but how few of them "miss."
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75As in many of Smith's earlier movies, the moments of ostensibly genuine emotion aren't nearly as convincing as the moments of juvenile obscenity and quasi-homophobia.
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75The film is clumsily unfunny at times--particularly when Smith makes tone-deaf efforts at gay-and black-themed comedy--and it's occasionally gross just for the sake of being gross.
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70It would be too much to say that what Smith has come up with here is inspired, but it is pretty funny and very energetic.
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70The mainstream acceptance of porn has also disarmed Smith's formerly outrageous humor, though there's a warm "Boogie Nights"-style vibe to the little family of oddballs Zack and Miri recruit to help them.
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67Zack and Miri is funny, and Rogen is a natural as Smith's alter-ego, spewing profane dialogue like he was born to it.
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63Zack & Miri stand out as Kevin Smith's most thoroughly representative film -- both for better and for worse.
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63Rudely silly rather than transgressively shocking, Zack and Miri is the sort of bawdy but fundamentally decent farce you could take Grandma to, provided Grandma were familiar with the oeuvre of Traci Lords.
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60Despite shortcomings and implausibility linked to their roles as written, Rogen and Banks come off with surprising charm and grace.
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60The movie's front-loaded with puerile, junior high humor (and, admittedly, several laugh out loud moments), which is fine, but all this still followed by an increasingly awkward and clichéd third act.
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60Crude, hilarious, if a little corny, Smith's latest hardcore comedy is right on the money shot.
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The biggest titters at a recent preview screening came during a scene in which Mewes shows off his dick--as though, at last! Still, how Jason Segal of him. Does Apatow always get there first?
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60Romantic comedies often make do on flimsy premises, but this one is thinner than Kate Moss and nuttier than an Almond Joy.
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50By the halfway mark, Rogen's performance, like his voice, is less cuddly than grating, and the carbonated giggle that is Elizabeth Banks grows flat. This one's for the Smith cultists.
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50Longs to be a smutty film with a heart of gold. Instead, it's a funny concept whose execution does not live up to its potential.
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50Like a lot of things about Zack and Miri, the porn title feels like it's trying too hard.
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50The moments when "Z&M" works are, almost without exception, the ones that are more sweet than shocking. All the rest, frankly, feel like Apatow Lite.
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50In spite of its sometimes tiresome, sometimes amusing lewdness, follows a gee-whiz romantic-comedy formula that would not be out of place on the Disney Channel.
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50This movie could have been an effervescent neo-screwball romance, "Bringing Up Baby" with nut-sack jokes. So there's no blaming the subject matter for the fact that Zack and Miri feels so dispiritingly graceless.
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This was originally rated NC-17, and somehow, I'm thinking that version will survive on DVD.
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50Kevin Smith turns out to be reverent after all: he wants to separate true love from mere copulating for money, but his story mixes romance and porn so inextricably that he seems confused, and the movie trips over its own conceits.
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42A Smith production is always noisy, shambling, and liberally smutty on the outside while conservatively gooey on the inside.
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40The jokes are forced, almost mechanical, in their crudeness.
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40It's written and directed by Kevin Smith--and hats off to him for being savvy enough to go for a piece of the Apatow action! Too bad he doesn't rise to the occasion.
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30It's really dumb, even though it starts promisingly and continues, in a self-infatuated way, to consider itself quite bright.
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25Smith appears to have poured his creative energy into the cheerful come-on of the title and left nothing in reserve for the movie. He fails to wring any memorable comedy from shoestring porno filmmakers because his own filmmaking is just as amateurish and slovenly.