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May 29, 2012[The album's] drifting momentum makes 2:54 a lot like taking a trip on a train, allowing listeners to simply sit back and enjoy the scenery without needing to think too much about how they're getting from one end of the journey to the other.
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Jun 15, 2012I'm hard-pressed to find a song that's more interesting at its three-minute mark than it is after 10 seconds: 2:54 exposes a band that knows how to make a good first impression but not a lasting one.
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Jun 4, 2012These songs could benefit at times from a bit more variation, but there are plenty of inspired moments on this album that make 2:54 an emerging band to watch as they further develop their sound.
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Q MagazineJun 19, 2012The [album] may be icily impressive ... but long before the end you're left wishing that 2:54 would occasionally pull back the curtains and let a little sunshine in. [Jun 2012 p.96]
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May 29, 2012This is an album that rings with the honed precision and craftsmanship of a job thoroughly done.
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May 29, 20122:54 is deep and dramatic, taut and poised. It stands up to repeat listens with a unperturbed grace and a wonderful habit of showing you something new and unheard each time.
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Jun 25, 2012There's a whole lot of sulk without much substance to back it up.
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Jun 7, 2012For 48 entire seconds Colette and her sister Hannah can do no wrong. But then it's back to the 4/4 beat and the gloom-by-numbers and the feeling that the Thurlows are squandering their potential.
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Jun 6, 20122:54 have made a debut album that pulls you in, immerses you and haunts you ever so slightly.
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May 29, 2012Easy to enjoy, if not adore.
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May 29, 2012An album of huge promise rather than an instant classic - 2:54's time will come.
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Entertainment WeeklyMay 30, 2012Teenage Wiccans, you've officially found your summer soundtrack. [1/8 Jun 2012, p.117]
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May 29, 2012'2:54' is the sound of two Fallen Angels back to steal what's left of your soul; it's sultry, it's mischievous, and it's damn near magnificent.
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Jun 14, 2012It's all deliberate gazes, chins down and forced smiles, like being at your best on your worst days.
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May 31, 2012With nothing wasted, it leaves you wanting nothing more.
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Jun 25, 2012[The album] seems to prefer operating under a steady churn of gloom. But there's real muscle here, both in the singing, which is rendered wide and fat, an ooze of its own; and also in the guitar playing, which is hefty and dark.
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May 29, 20122:54 have delivered a collection of deeply mature and addictive tracks. In avoiding their own hype they have created something almost naively unaffected, and purely affecting.
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Jun 1, 20122:54 falls short of being a truly great album because each song just starts to sound the same.
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Kerrang!Jun 15, 2012The time when even twitter goes quiet and the world belongs to the insomniacs, the troubled and the drunk, all of who will find solace in the Thurlows' urber-moody noisepop. [2 Jun 2012, p.53]
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May 29, 2012Difficult to fault, [yet] it's equally difficult to get excited about.