After being the first white guy to grace the cover of a Gangsta Grillz underground mixtape ("The Greenhouse Affect" with Don Cannon & DJ Drama), this buzzed-about MC proves that suburban rap has finally arrived.
With beats provided largely by newcomer Oren Yoel that are more hit than miss, Asleep in the Bread Aisle is that new kind of 2009 hip-hop you either have to learn to live with or jump off the bandwagon altogether.
The album isn't completely charmless. 'Lark on My Go-Kart,' the Cee-Lo aided, 'Be by Myself' and 'I Love College' reveal a breezy affability. But far too often, Roth's quest for relatability reeks of redundancy.
The hook aspires to nothing, and so its nothingness is an anthem for do-nothing/think-nothing slacker types we like to imagine were listening to the Beastie Boys and Nirvana in 1994, but were probably listening to the aforementioned Dave Matthews.
I have mad respect for Asher Roth. The Greenhouse Effect, Seared Foie Gras and Pabst & Jazz are all classics in my book. And asleep in the bread aisle does not show Asher's ability at all. As I Em, Lark on my Go Kart, and Fallin are my faves.…Full Review »