Dead Media
- Hefner
- Band Name: Hefner
- Record Label: Too Pure / Beggars Banquet
- Release Date: Jan 22, 2002
- Critic Score
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Dead Media thankfully brings the focus back to personal matters, and it sees a breath of fresh air introduced in the form of analog synthesizers and audio experimentation.
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80As surefooted a return to form as could be.
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At best, Dead Media delivers tuneful, hilarious, pathetic tales of lost schoolboy love. [Mar 2002, p.81]
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70Hefner is new at this, so things get clumsy. But it's endearing, because [Darren] Hayman's melodies and the idiosyncratic worldview he espouses are still irresistible. [#53, p.79]
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60The band covers this cerebral terrain with renewed vigor, thanks to a sudden fondness for antique synthesizers and battery-powered drum machines. [Feb/Mar 2002, p.112]
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It begins to wilt with tedium as it continues, as the drum machines and synthesizers give way to unimaginative organic instrumentation and bland, stale melodies.
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42Dead Media works on occasion, but primarily when Hefner revert to the traditional pop trio format of bass, guitar, drums.
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40The new electronic direction is likely to lose more fans than it gains.
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30You have to admire Hefner's artistic spirit -- but Dead Media is too flawed and derivative to earn serious praise.
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20Most of 'Dead Media' resembles a third rate Pulp, Denim or Babybird - steeped in tales of sexual disappointment in bedsit land but without the considerable charm, warmth and wit of the aforementioned bands.
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