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One of the most deeply satisfying aspects of this almost wholly satisfying album is the way in which the band succeed in the creation of moods and conveying of emotions.
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Despite earlier successes, European definitively solidifies Sambassadeur as a paragon of Swedish pop: sweet but not sappy, bold yet beautiful, and emotionally eclectic without becoming melodramatic.
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Under The RadarSambassadeur has an uncanny knack for the pop hook, yet its songs remain grounded by percussion that adds a visceral punch to the more airy textures. [Winter 2010, p.65]
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MojoThere's an impressive sense of pop classicism, but these songs are even more melodically insistent, occassionally verging on show-tune mellifluousness. [Apr 2010, p.105]
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By and large, European strikes a nice balance between genuine and theatrical, shambling and shiny.
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As with generations of Swedish popsters before them, Sambassadeur excel at picking up sounds from the U.S. and UK and refining them to their catchy essence.