• Record Label: Sup Pop
  • Release Date: Mar 2, 2010

Generally favorable reviews - based on 19 Critics

Critic score distribution:
  1. Positive: 13 out of 19
  2. Negative: 0 out of 19
  1. In the end, Fight Softly is one of those crossover records that doesn’t have to compromise much to appeal to everyone.
  2. Fight Softly is, while not a game-changer, certainly a level-raiser. It glistens with pop immediacy, rollicks with breathtaking percussive interpositions, and clatters to a beat entirely of its own construct.
  3. Yet despite the gadgetry that went into the album’s production, Fight Softly is still a sunny piece of work, filled with gorgeous pop melodies that are complex but rarely challenging.
  4. Uncut
    Lovely, life-affirming stuff. [Apr 2010, p.97]
  5. Fight Softly isn’t in the same league as Clouds Taste Metallic however, which, let’s face it, is among the very faintest of criticisms, but the fact remains that it is slightly hit and miss in places.
  6. With sounds plucked from here, there and everywhere, it's an ambitious collection, but singer Ryan McPhun's gentle voice lends this second album by the Kiwis a beautiful tone.
  7. While rarely graceless and often impressive (“Two Humans,” worth noting, develops into something sexy before going for broke), everything on Fight Softly just seems too much. There’s a lot that’s pretty here--but there’s a lot.
  8. Words tend to be swallowed in the mix, but what floats through hints at memories and self-searching: a carnival of introspection.
  9. The endless experimentation can grate but ‘Fight Softly’ is a bold attempt to further stretch pop music.
  10. Under The Radar
    Fight Softly melds simple, fun pop with colorful foreign tones and demonstrate The Ruby Suns' unique and facinating approach to world-pop. [Winter 2010, p.65]
  11. While their third album, Fight Softly, hasn't quite hit on anything new under the shimmering pop sun, it's a capable display of borrowing and synthesizing that should help to differentiate the Suns from complacent trend-followers who draw on similar influences.
  12. 70
    But for all the labels and feelings the album conjures and provokes, Fight Softly ends up sounding like a bunch of beats and blips gesticulating wildly instead of a cohesive body of melodies and songs.
  13. It's a true departure in sound and method; this is not a lazy or complacent record. McPhun, though, never settles into these new sounds, and Fight Softly retains very little of the ease and abandon that, to date, had marked the Ruby Suns.

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