Gravity the Seducer - Ladytron
User Score
7.9 out of 10

Generally favorable reviews- based on 14 Ratings

User score distribution:
  1. Positive: 12 out of 14
  2. Negative: 1 out of 14

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  1. Sep 14, 2011
    8
    Having listened to Ladytron's new album three consecutive times on the day of its release, and then the magnificent penultimate track, "Ninety Degrees" umpteen more times besides, I was instantly convinced, much to my relief, that "Gravity the Seducer" was, in fact, an improvement over 2008's "Velocifero". It wasn't that I disliked "Velocifero"; it features one of my all-time favorite Ladytron tunes: "Versus" (easily the album's best track), and it displayed several other strong tracks as well: "Ghosts", "Deep Blue", "I'm Not Scared" and "Season of Illusions"; it's a fairly adventurous album. But I just felt "Velocifero" lacked the consistent quality of their previous album, the masterful "Witching Hour" (still their best album IMO), despite the evident energy and propulsive beats of the former (which some Ladytron fans very much favour). Interestingly, "Gravity the Seducer" is quite a subdued and wistfully atmospheric album by contrast, but that doesn't bother me in the least, because, again for me, it's all about the quality of the material whatever the tempos may be. Now I won't argue that the new album doesn't exactly represent a "dramatic progression" in terms of artistic growth for Ladytron; they DO seem to have reverted back to the more consciously melodic moods and urban, 21st century melancholy found, particularly, on "Witching Hour" (I'm thinking: "All the Way", "Soft Power", "CMYK", "Beauty 2" and "White Light Generator"; my favorite track from that awesome album), but, again, I won't necessarily hold this against them when it's, after all, one of the band's great strengths, and has resulted in recording some of the best stuff (again, IMO). If you're a big fan of electro-pop "bangers" (especially those featured on past Ladytron albums, particularly, although "Mirage" comes close on the new album) then perhaps "Gravity the Seducer" isn't for you. But if you're a Brian Eno fan, for instance, and generally a fan of more ambient, melancholy, romantic sounds, and shimmering, undulating melodies with affecting, emotional (that's right, I said "emotional" all the while referring to a Ladytron album; granted that emotional core stems from the music itself for the most part) lyrics and vocals (especially on the album's crown jewel, "Ninety Degrees"!) then, by all means, have at it with this dreamy, "seductive" and wonderful new Ladytron album! Expand
  2. Sep 15, 2011
    8
    The fact that there is no title track is an instant bonus. Many would resort to such measures by their pentad effort, if not sooner. Cheers to Lt for not throwing the towel in. You may notice, however, that Ninety Degrees is unofficially the title track. As for the keystrokes themselves- you don’t see the plowing industrial bass and stadium rocking drums from Velocifero (Black Cat, Burning Up, nor do you find the glamorous yet stoic punch of Light and Magic (Startup Chime). The album more closely resembles Witching Hour with its wispy riffs and luminous choruses, along with a little bit of 604’s patent innocence. Thematically, it is synched up tight. Consistency is something that comes only with maturity, and here that is exactly the case. If you’re looking for Playgirl or Seventeen though, good luck. There’s no glossy, candidly Euro-trash veneer to this material. The initial radio singles (Ace of Hz and White Elephant) are exactly what you might expect of them. They are not too danceable yet not too melancholy. They effectively showcase the band for who they are, while hinting at the extremes to be found if one delves deeper- and one certainly should. The video for White Elephant seems a collision of Black Swan and The Great Gatsby- and a lovely one at that. The track’s audio kicks the album off with more range than you generally get out of Helen. Her choral training has all but reached a plateau. This track, along with several others, certainly justify the Dune-esque mystique of the album cover. The chords read like Bacharach interpreting Poe. Then there’s the other pillar of promotion- fans were pretty irked by the Ace of Hz single being pawned off as an EP. I don’t blame them. Where are the B-sides? I want to give them the benefit of the doubt and blame the record company. A sexy art band should be above deadweight gimmicks like that. The song is interesting enough. It’s a head nodder at points for sure, but more importantly it has a reprise to sign the album off. The final track’s link to earlier moments and its ride-off-into-the-sunset mood accompany the title perfectly. The last time I saw this work, though not in true finale context, was on The Prodigy’s Invaders Must Die. If you’re looking for Commodore Rock or Nuhorizons- yikes... where do I start? Moon Palace is a pure let down. It is a blatant short-selling of Mira’s true hypnotic droning. The track’s placement is clearly a tactic to increase expectation for the immediately upcoming Altitude Blues, where Aroyo rises to thirty-seven thousand feet, to deliver her special brand of elegantly drab prose over a meteor shower of a beat. This song is the before-its-time 80’s blockbuster movie theme that never was (a nod to Tangerine Dream perhaps). Unfortunately though, it is in English. I was hoping for a lot more of that paralyzingly crisp employment of her native Bulgarian. I was also hoping for the sort of juvenile delivery of feminist values found in Flicking Your Switch. But again, as the girls push into their mid-thirties, we can’t expect to keep getting the exact same potent whimsy that put them on the map. Ambulances comes immediately after ‘Blues, haunting us all with another shining example of Helen’s ability to crash ships with the mythical purity of her vocal chords. The lyrics contain nothing other than her trademark struggle between longing and dismissal and the ethereal effects applied to her self-backing vocals are spot on. Meanwhile, a dragging high-hat gives it almost a dirty-South club anthem feel, which is the definition of irony. The instrumental track Ritual has some fun momentum, but could easily be mistaken for a justifiably B-sided Blondie track. These folks have always been New-wave at their core- just with sprinkles of Breakbeat and Trance. Across the entire album, you see a substantial similarity to the new Moby disc, Destroyed, and to Arcade Fire’s recent effort, The Suburbs- mainly in the use of intermittent plinks of full-bodied existential caterwauling. Those two artists can’t even be mentioned without the Eno connection becoming abundantly clear for the whole troupe of artists. Daniel, Reuben, and the two stone-foxes they call band-mates, certainly belong with the likes of the old guard of English and German innovators that popularized syth-pop/rock in the 70s. Post-millennial as they may be, we see them a decade deep in bit meddling, and keeping this thing called Ladytron fresh. Expand
  3. Oct 19, 2011
    3
    I was under the impression music should always go forward, evolve, sometimes borrow from other artists' past experiences, but not too much. Ladytron's newest album sounds like it was heavily inspired by early Ace of Base - naively synthetic, stompy pop with no melody around. Tracks lack in originality and the are too similar to each other, resulting in complete boredom of the listener.
  4. Dec 22, 2011
    10
    This review contains spoilers, click expand to view. Un sonido mas envolvente, profundo y sosegado es como puede describirse a "Gravity the Seducer", el melancólico estilo de Ladytron sigue presente y los sonidos ecoicos se engrandecen dando la sensación de estar en un espacio abierto a la naturaleza. Canciones clave: "White Elephant"," White Gold", "Ace of Hz" y "Ninety Degrees" Expand
Metascore

Generally favorable reviews - based on 20 Critics

Critic score distribution:
  1. Positive: 12 out of 20
  2. Negative: 0 out of 20
  1. Nov 7, 2011
    70
    Gravity The Seducer finds its place as Ladytron's most hypnotic record to date--one that has no resident bangers, yet doesn't seem to care.
  2. Gravity The Seducer has its fair share of tremendous moments, but unfortunately those moments begin to lose their gloss when entangled with fragments of inconveniently placed filler.
  3. Sep 27, 2011
    70
    There's a decade's worth of sophistication and maturity that has gone into building Ladytron's fortress of solitude, but maybe it's time to hear what it sounds like when it all melts down.