How You Sell Soul to a Soulless People Who Sold Their Soul?
- Public Enemy
- Band Name: Public Enemy
- Record Label: Slam Jamz
- Release Date: Aug 7, 2007
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This is the most satisfying P.E. album in over fifteen years, both a throwback to their glory years and a hopeful sign of more great years to come.
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It's hard to call an album this spirited and alive irrelevant.
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80The results are surprisingly encouraging. Flavor Flav, having been turned by VH1 into even more of a caricature (if possible) than he already was, reminds PE fans that he is still a competent and efficient hypeman, and Chuck D sounds angrier and rawer than he has in years.
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71Aside from a few ungainly, obvious missteps--trying to play the Scott Storch melodic game on 'Amerikan Gangster,' wasting the KRS run-in on a track that sounds like a D12 refuse pile ('Sex, Drugs & Violence')--the album is finely sequenced.
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70The gruff, authoritative Chuck and irrepressible second-banana-turned-VH1-ladykilla Flavor Flav know that uplifting kids corroded by gangsta rap means offering something emotionally fierce and reasonably current.
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Chuck has nothing to prove and plenty to say. Flavor Flav is the funniest rapper ever to bamboozle VH1. And their young guitar-bass-drums 'baNNed' slams their conscious points down.
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Public Enemy remain fiercely independent and definately revitalized. [Nov 2007, p.176]
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70Another Public Enemy album is always good news for hip-hop fans, and How You Sell... carries the torch.
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When you constantly remind the world how great you were, it rather detracts from the good stuff you're still capable of.
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60Just a quick read of the titles on this 12th album shows Chuck has lost none of his sloganeering, rebal-rousing wit. [Oct 2007, p.106]
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60Those familiar with their late-'80s classics will be glad to hear them back on form, though it's hard to see this winning over many new fans. [Nov 2007, p.144]
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Although one of PE's three focal points, Terminator X, is gone, Chuck D and Flavor-mother-fucking-Flav still have vitality pumping through their veins, enough to elevate a two-decades-old rap institution above the level most hip-hoppers reach once they hit middle-age.
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60Lyrically Public Enemy's new album packs no surprises. [Oct 2007, p.75]
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