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One of the best things about Ms. C as an artist, especially considering her indie-ish background, is that she hasn't been afraid to embrace plastic pop as a vehicle for self-expression. More importantly, though, having found success within this genre , Vitamin C here takes chances instead of relying purely on formula.
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More winds up having more style and substance than its predecessor.
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[She] certainly has the witty, danceable electro pop thing down on her latest, More...
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SpinEvery space on More hums with blip-skipping bonus beats, phone-sex coos, and backing vocals boingin' like bungee cords. [March 2001, p.148]
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But she refuses to fake R&B's vocal bravado, and her lyrics, unlike those of her peers, never resemble poor translations of Scandinavian tongues. When she drops the playgirl persona for "As Long As You're Loving Me," C radiates a natural warmth that circumvents power balladry's hot air.
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Glossy, electronic, and at times quite infectious, the record extends Vitamin C's bubbly reign.
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With its grove of synthesizers, sequencers, and sonically treated vocals, it's music without pulp -- or a great deal of heart.
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C has described More as more adult than her debut, and while no one is likely to mistake her for Serge Gainsbourg, it does draw on far more respectable sources than those of her TRL peers, leavening her trademark sound with disco, new wave, and electronica. At her best, C sounds like an American, more mercenary version of Saint Etienne's lead singer, Sarah Cracknell, as she lowers her already-thin voice into a breathy, evocative whisper.
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It's obvious right from the start that Vitamin C is going for a sexier, vampier, and more grown-up image on More... But for all of her provocative lyrics and musical innuendoes, Vitamin C doesn't necessarily make a convincing argument that the change is a positive one.