Generally favorable reviews - based on 18 Critics

Critic score distribution:
  1. Positive: 10 out of 18
  2. Negative: 0 out of 18
Buy On
  1. Nov 15, 2010
    Small Black haven't quite mastered balancing their newfound polish with memorable songs, but New Chain's sound is so appealing that it could be considered one of the first chillwave albums aimed at the mainstream.
  2. Dec 23, 2010
    Mostly these songs seem slight and shy, unable, really, to support the massive facades of synth and disco drums that Small Black layers onto them.
  3. Dec 22, 2010
    Where's the NoDoz? Chillwave may have officially become too chill, bros.
  4. Mojo
    Dec 20, 2010
    Small Black are more convincing when they move into sharper focus. [Dec 2010, p.96]
  5. Dec 22, 2010
    New Chain is unmistakably chillwave, undeniably fashionable within the American music scene right now, but doesn't half make you yearn for a bit of sunshine.
  6. Q Magazine
    Dec 20, 2010
    Their first full album polishes some rough edges down to a soft-focus burr as synths eddy away in a fog of sound that is often only given direct form by the haphazard beats beneath. [Dec 2010, p.113]
  7. Nov 15, 2010
    They are making pretty, tightly structured pop songs cheaply, or at least pop songs that sound cheaply made, and pretty, and melancholy, and somehow detached and futuristic.
  8. Uncut
    Dec 16, 2010
    A gooey, iffaintly sickly, treat. [Nov 2010, p.101]

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