• Record Label: Yep Roc
  • Release Date: Sep 30, 2008

Generally favorable reviews - based on 23 Critics

Critic score distribution:
  1. Positive: 12 out of 23
  2. Negative: 2 out of 23
  1. Overall Snowflake Midnight isn’t quite the disaster that the disillusioned might have expected.
  2. 60
    There are flashes of thrilling chaos but all too often they are contained and subdued by fussy programming.
  3. Mercury Rev haven’t quite mastered this new toolkit they’ve taken on, and their proggy/bombastic/unabashedly emotional side makes them hard to swallow for some.
  4. Surprisingly though, Snowflake Midnight, if it is heard widely outside of fan circles, may win the band more fans than their more straightforward output.
  5. Beautiful yet detached, the music often bursts into life but more frequently simply drifts, all too willing to fall hypnotised under its own spell.
  6. Ambitious, yes, inventive, sometimes, but waiting for those rare moments of clarity is like trying to catch a cloud in a colander. [Nov 208, p.118]
  7. As it stands here, it too often feels as if the tools mastered them.
  8. At its best, Mercury Rev is secretly an Americana band (see Levon Helm and Garth Hudson's appearances on Deserter's Songs), tricking out solid songs with studio know-how; their collapse into catchall experimentation is brave, but ultimately not the best route.
  9. Snowflake Midnight continues with the too-clean, too-electronic devolpments of "The Secret Migration." [Fall 2008, p.77]

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