The Beat Is... - Alphabeat
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Mixed or average reviews - based on 7 Critics What's this?

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  • Summary: The Danish group returns with its second album on new label Polydor.
Score distribution:
  1. Positive: 1 out of 7
  2. Negative: 0 out of 7
  1. Some listeners may pine for the less streamlined, less electronic, arguably more personable style of their debut, which after all peddled a distinctly different shade of retro-pop nostalgia, but those willing to move with the times (or rather, the 20-year revival cycle) will agree that the 'Beat have crafted another winner.
  2. The glee that infused that first album has been swamped by endless staccato synth or piano riffs, all of which sound like a score of minor hits from a generation ago.
  3. The sextet have simply folowed their instincts and made a gloriously upbeat pop collection, packed with kitchen-sink productions and thumping choruses, invariably underpinned by Rasmus Nagel's stentorian keyboards. [Apr 2010, p.106]
  4. The result is stronger than you might think, but too inconsistent and devoid of depth to stand out on a battlefield where Gaga rules all.

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