The Beat Is...

  • Record Label: Polydor
  • Release Date: Mar 1, 2010

Mixed or average reviews - based on 7 Critics

Critic score distribution:
  1. Positive: 1 out of 7
  2. Negative: 0 out of 7
  1. Some listeners may pine for the less streamlined, less electronic, arguably more personable style of their debut, which after all peddled a distinctly different shade of retro-pop nostalgia, but those willing to move with the times (or rather, the 20-year revival cycle) will agree that the 'Beat have crafted another winner.
  2. Uncut
    Maybe the cycles of nostalgia may yet surprise us, but the group's puppyish enthusiasm can't redeem one of the less charming periods in pop history. [Apr 2010, p.81]
  3. Q Magazine
    The sextet have simply folowed their instincts and made a gloriously upbeat pop collection, packed with kitchen-sink productions and thumping choruses, invariably underpinned by Rasmus Nagel's stentorian keyboards. [Apr 2010, p.106]
  4. The result is stronger than you might think, but too inconsistent and devoid of depth to stand out on a battlefield where Gaga rules all.
  5. The glee that infused that first album has been swamped by endless staccato synth or piano riffs, all of which sound like a score of minor hits from a generation ago.
  6. So far, so deliriously cheesy. Unfortunately, the remainder of The Beat Is... lacks any sparkle or panache, with the band falling foul of a very current musical disease; the Auto-Tune obsession.
  7. One wonders if those responsible for this platter of past-perishable pop mimicry, these clich├ęd regurgitations of ubiquitous motifs, are indeed the same Danes who wowed admirers of sparkly melodies and insatiable hooks only a single springtime equinox ago.

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