The Beat Is...

  • Record Label: Polydor
  • Release Date: Mar 1, 2010
Metascore
58

Mixed or average reviews - based on 7 Critics

Critic score distribution:
  1. Positive: 1 out of 7
  2. Negative: 0 out of 7
  1. Uncut
    40
    Maybe the cycles of nostalgia may yet surprise us, but the group's puppyish enthusiasm can't redeem one of the less charming periods in pop history. [Apr 2010, p.81]
  2. Q Magazine
    60
    The sextet have simply folowed their instincts and made a gloriously upbeat pop collection, packed with kitchen-sink productions and thumping choruses, invariably underpinned by Rasmus Nagel's stentorian keyboards. [Apr 2010, p.106]
  3. The result is stronger than you might think, but too inconsistent and devoid of depth to stand out on a battlefield where Gaga rules all.
  4. The glee that infused that first album has been swamped by endless staccato synth or piano riffs, all of which sound like a score of minor hits from a generation ago.
  5. So far, so deliriously cheesy. Unfortunately, the remainder of The Beat Is... lacks any sparkle or panache, with the band falling foul of a very current musical disease; the Auto-Tune obsession.
  6. One wonders if those responsible for this platter of past-perishable pop mimicry, these clich├ęd regurgitations of ubiquitous motifs, are indeed the same Danes who wowed admirers of sparkly melodies and insatiable hooks only a single springtime equinox ago.

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