• Record Label: Heavenly
  • Release Date: Sep 25, 2012

Generally favorable reviews - based on 18 Critics

Critic score distribution:
  1. Positive: 14 out of 18
  2. Negative: 0 out of 18
  1. Sep 13, 2012
    Toy manage to be psychedelic and craft memorable pop.
  2. Sep 11, 2012
    Be it the sawing blasts of guitar that rushes you through the poignant Lose My Way, the spiralling vortex of Dead & Gone, upon which you helplessly bob along in or the careering momentum of Kopter, it's never anything other than intoxicating and brilliantly realised.
  3. Sep 10, 2012
    What 'TOY' lacks in originality, it more than makes up for with an incredibly rich dot-to-dot of psychedelia laced musical education, and this album is, to coin an awful new musical genre, Nu-new-wave at its very best.
  4. Mojo
    Sep 19, 2012
    It'll surely rank as British alt-rock's finest debut of 2012--genuinely fit for a place in Dougall Sr's pantheon. [Oct 2012, p.88]
  5. Sep 18, 2012
    This album still contains some of the strongest pop songs of the past few years, plus evidence of a restless, experimental desire to keep moving on that makes you hungry to hear what they're going to do next.
  6. 80
    This band surf the cosmic channels of krautrock, cruising along on motorik beats, waving at pals The Horrors and tipping their hats to Syd Barrett as they chug through hypnotic, psychedelic pop songs.
  7. Sep 7, 2012
    If TOY are a gateway drug, you'll be too high to care by the time this one's done.
  8. Alternative Press
    Sep 6, 2012
    Frontman Tom Dougall offers guitar distensions, pedal abuse and disaffected vocals, while synth op Alejandra Diez is called upon to deliver gorgeous melodies and sinister noise. [Oct 2012, p. 92]
  9. Sep 6, 2012
    A strong, self-assured debut offering, 'TOY' represents a band who are capable of channelling multiple identities without losing sight of their own.
  10. Sep 6, 2012
    If the dips into shoegaze and 1980s "sound and fury" rock sound familiar, pop hooks placed at surprising moments means they sound refreshing more than reheated.
  11. Sep 6, 2012
    This debut is all creepy, crawly kinds of fun, and we already want more.
  12. Sep 26, 2012
    What their self-titled debut lacks in innovation, it makes up for in spirit, its 12 barn-burning tracks accurately capturing a sense of youthful zeitgeist.
  13. Dec 7, 2012
    While they need to focus more, there's enough potential here to ensure that there's plenty to choose from.
  14. Sep 12, 2012
    There's definitely a familiarity to their sound, but once you get past the derivativeness of it all, there's much to like about Toy.
  15. Sep 18, 2012
    They're much fuzzier than Deerhunter, more jam-inclined than The Horrors, far lighter than Slowdive – and if it's true that they're introducing the kids to krautrock and psychedelia I'm all for it. Perhaps more of an homage than an invention, then, but still, an absorbing debut.
  16. Uncut
    Sep 14, 2012
    "The Reason Why" and "Motoring" swath Tom Dougall's sighed vocal in sheets of Ride-like guitar. [Oct 2012, p.87]
  17. Sep 10, 2012
    Running to 58 minutes, there are inevitable longueurs, too, where the five-piece nod rather than soar. Still, their full immersion convinces.
  18. Q Magazine
    Sep 6, 2012
    Though frontman Tom Dougall's subdued vocals prove a little one-note over an album, the ground's certainly safer than it was three-fifth of Toy's old band. [Oct 2012, p.112]
User Score

No user score yet- Awaiting 2 more ratings

User score distribution:
  1. Positive: 1 out of 1
  2. Mixed: 0 out of 1
  3. Negative: 0 out of 1
  1. Sep 14, 2013
    TOY are an outfit derived from Joe Lean and the Jing Jang Jong, a band better known for being the butt of many jokes for their seeminglyTOY are an outfit derived from Joe Lean and the Jing Jang Jong, a band better known for being the butt of many jokes for their seemingly endless delays of releasing an album before splitting up before doing so. I actually saw them supporting the Cribs in 2008, and they were very underwhelming. It is good to see then that the remaining members have managed to regroup with such success. TOY is a very solid psychedelic album that never drifts far from it's formula, and I hope to see more from them. Full Review »