Generally favorable reviews - based on 17 Critics

Critic score distribution:
  1. Positive: 11 out of 17
  2. Negative: 3 out of 17
  1. A sublime collection that surpasses its predecessor. [Apr 2004, p.121]
  2. 83
    [They] continue to play it sweet and low: hot-cocoa keyboards, heart-monitor beats, glossy high-end string arrangements--and actual songs, as it happens. [Apr 2004, p.94]
  3. 80
    Occasionally teetering on the verge of too precious, the heavy mood and lush production are too much (and too nice) to resist. [Apr 2004, p.87]
  4. Superior to its predecessor in just about every respect.
  5. Fans of Simple Things, Zero 7's debut effort, won't hear anything new or different, but considering that Falls makes for lovely background music, it should satisfy those fans just fine.
  6. A more accessible set of dreamy love songs. [12 Mar 2004, p.114]
  7. It's almost all too familiar, so much so that it's hard to hear the tender songs and mesmerising instrumentals in their own right.
  8. 70
    While this delicately wistful set is hardly a great leap forward for Zero 7, one thing is certain: you'll be hearing it everywhere this year. [Mar 2004, p.104]
  9. 70
    For computer music, it's all astoundingly warm. [Apr 2004, p.139]
  10. 70
    ‘When It Falls’ is not an immediate album, it’s a slow burner and one day, after countless hours playing it in the background, you’ll hear something that makes you turn it up; that’s the moment that it hooks you.
  11. 70
    A bedroom soundtrack filled with seductive surprises. [#6, p.87]
  12. When It Falls is akin to a fabulous one-night stand: It feels great, it's very easy, and it requires absolutely no love or commitment at all.
  13. When it Falls, while not a masterpiece, is a nice album which will likely appeal to a very broad fan base.
  14. Easy like a Sunday morning, and just as dull. [May 2004, p.110]
  15. In the end, this is a perfectly passable release if you need something to play in the background at your next cocktail party or if you're a dentist looking for something to play in the background.
  16. It took U2 10 years to reach this level of blandness.
  17. Perhaps spurred by the ease with which the Boring Solo has been grafted on to their chosen template, When It Falls finds Zero 7 expanding their horizons and going on to be boring in other areas.

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