World, You Need a Change of Mind

Thanks to Zdar's sure-handed co-production, Bainbridge's skills at synthesizing the past and present, and a batch of songs that really stick to you after a couple listens, World, You Need a Change of Mind ends up being a very pleasing, very interesting record.

For the rest of us who don't mind getting our groove on to music served with a side of narcissism, it's not difficult to admit Bainbridge might be onto something.

With high-gloss production, shameless retro references and big-thumbed slap bass, Kindness's album is frequently preposterous. Great pop music often is. [Apr 2012, p.89]

[An] exceptionally artful debut.

Saxophone solos! Samples that may or may not be from the Sugarhill Gang! The EastEnders theme tune sung in the style of Boyz II Men!

For a debut album, there are precious few mis-steps, apart from perhaps a little too much instrumental noodling. But, aside from that, it is remarkably consistent.

Deftly blending the celebratory and contemplative, Bainbridge has created a dance album that works as much on the mind as on the body. [Apr 2012, p.99]

It's actually never quite clear what type of audience the album is trying to reach, but the whole thing seems a lot more cohesive when you realise there is no point, and no direction, and this makes World, You Need a Change of Mind a lot more fun. It's an album full of twists and turns, seemingly whenever Bainbridge gets bored of one sound.

For all its capricious cherry-picking of the historic benchmarks of sensuality and synthetics, there's still a sense of genuine invention that permeates the whole album.