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In the final analysis, The Whip need to focus more on the dynamics of the dance floor and less on looking cool for the covers of inkies.
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While opener 'Trash' sounds like the sort of thing Bloc Party should have done after "Silent Alarm," most tracks are hurt by a real lack of lyrical depth.
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Sadly, nothing else on the Whip's debut matches that electrifying outburst, as the Manchester, England quartet downshift into a less savage, more sensitive sound often verging on generic synth pop.
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The lack of personality running through all these tracks suggest a band not actually chomping at the bit.