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80While they have been slowly inching in the direction of a purer pop record post-"Simple Things," Binns and Hardaker seem to have finally found their stride.
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70Besides a couple of limp late-album tag-ons, it appears that, for once, the kings of chill-out have gotten downright animated. [Fall 2009, p.96]
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The music on Yeah Ghost is still Zero 7-but after a few cans of musical Red Bull.
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60Album four sees tracks pushing more into more arcane territory, but otherwise we see Zero 7 putting a subtle electronic spin on Elton John, Syreeta, Pentangle and Nick Drake. [Oct 2009, p.123]
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Though Zero 7 are still not in the same class as Air (or even Phoenix), Yeah Ghost is an enjoyable record that shows them apparently on the way to something more unique.
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60While 'Pop Art Blue' strays a little close to coffee table pop, it's an absorbing jouney. [Oct 2009, p.119]
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60Anglo-Zimbabwean singer Eska Mtungwazi, in particular, lights up her tracks with vibrant performances that eclipse everything else here.
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50Here's hoping that the pleasant-at-best Yeah Ghost is but a wispy, passing apparition, and not a haunting omen for similarly ineffective work in the future.
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50Fans coming to this expecting a Zero 7 album will likely find it thoroughly disorienting and/or frustrating, which is the opposite effect their first three albums produced.
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40Okay, it's not really very good at all.
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Yeah Ghost is simply too experimental. [Fall 2009, p.74]