Set in and around Kuala Lumpur, Malaysia, this reality series focuses on the challenges of the corporate world. Candidates vie for the top slot through a series of challenges that reflect the corporate world. The winner gets $100,000 and a one year contract with a major corporation.
Contestants were originally split into two teams, lead by renowned branding guru Peter Pek and diamond retailer Chan Boon Yong, who act as corporate leaders, mentors and judges. Each week, a member of the losing team is eliminated by their respective corporate leader. The show's catchphrase is "You're terminated!".