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  • ABC1
  • Mar 18, 2009
  • ABC1
  • Mar 18, 2009

Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.

  • ABC1
  • Mar 18, 2009
  • ABC1
  • Mar 18, 2009
The Gruen Transfer
Season 2
Season Premiere: Mar 18, 2009
Metascore Critic reviews are not available yet
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Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.

Season Episodes

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Episode 1 • Mar 18, 2009 • 25 m
Australia
Episode 2 • Mar 25, 2009 • 26 m
Oral Care
Episode 3 • Apr 1, 2009 • 26 m
Bottled Water
Episode 4 • Apr 8, 2009 • 27 m
Petrol
Episode 5 • Apr 15, 2009 • 27 m
Weight Loss
How do you sell? Weight Loss Programs The pitch: Super rich CEO Charity Ad of the week: Child Abuse
Episode 6 • Apr 22, 2009 • 27 m
Breakfast Cereal
How do you sell? Breakfast Cereals The Pitch: Plastic Surgery For Under 10s Ad Of The Week: Million
Episode 7 • Apr 29, 2009 • 28 m
Tobacco
How Do You Sell: Tobacco The Pitch: 2012 Olympics For Australia Ad Of The Week: Cruelty To Actors
Episode 8 • May 6, 2009 • 28 m
Yourself
The How Do You Sell segment looks at Chief Executive Officers who have appeared in ads for their companies.
Episode 9 • May 13, 2009 • 27 m
Meat
How do you sell? Red Meat What's wrong with this ad? Ad of the week: Speight's Great Beer Delivery
Episode 10 • May 20, 2009 • 28 m
Hamburgers

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Critic Reviews

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