- Summary: Two advertising agencies prepare and give presentations to big clients to win their business.
- Genre(s): Reality
- Show Type: In Season
- Season 1 premiere date: Apr 30, 2012
- Episode Length: 60
- Air Time: 10:00 PM
- More Details and Credits »
The Pitch is an absorbing look at the frustrations and satisfactions of the creative process. [4 May 2012, p.65]
There's an extent to which watching ad development becomes like watching someone write a song or a book. Unless you're in the game yourself, the result is the only part you really care about.
Jun 1, 2012The Pitch is essentially the reality TV version of the sadly short-lived "Trust Me" (starring Eric McCormack). Like "Trust Me", this show is a behind the scenes look at the drama that goes on inside advertising agencies during those critical pitches. Speaking as someone who's familiar with the industry, I have to say that it's quite novel to look at the processes behind the work in these agencies, especially when one considers that some of them are or have been heavy-hitters. It's quite enlightening to see that even these so-called rockstars can get it wrong from time to time.
For those folks who've never been exposed to the inner workings of advertising, it may seem a little daunting and even somewhat crazy. That said, the human interest and personality dynamics stories that take place around the advertising action do much to add an extra dimension to the show. Of course, there's the "play-along" element too and you'll find yourself thinking along with the agencies about the ideas for the campaigns.
It won't make you think deeper about the plethora of ads you see but due to the very fact that the subject is about the volatile world of the commercial creative, there's always a facepalm or a WTF moment in every episode. I totally recommend giving it a shot if you get the chance (and pick up Trust Me too).… Collapse
Jun 5, 2012The Pitch is a roving reality show with no particular single focus or cast of characters. The clients, and teams competing for their business, come and go so it's impossible to develop any real rapport with any certain group or person. This is turns out to be a strength, as many of the Creatives and Advertising Visionaries display exactly the neurotic, self-aggrandizing behavior that you would expect in this business. Almost everyone carries a tightly packaged "personal brand" that the cameras seem to kick into overdrive. Seeing all their thinly veiled insecurities materialize in self-delusion and petty ego battles squanders whatever good they might have been doing for their agency's brand. It's hard not to watch this show and reflect on the non-jobs that they violently cling to and pity the grandeur they manage to conjure to service of any brand that will have them. It's awkward, a bit sad, and ultimately as empty as the only thing that will ever come of their hard work: more advertising.… Expand