New York City is the Backdrop for this reality series that test the buissness acumen and street creditability of 16 contestants as they fight to become BET’S Ultimate Hustler. The series but men and women thorough a hip-hop “mogul in training” program led by the mogul himself, Damon Dash.
The Prize: The winner will receive a “Mogul Pak” that will include the opportunity develop the winning travel with Damon Dash as he sets around the world to promote his empire. Also they will win a Jeep Commander and a myriad of electronic gadgets. That one winner will also work within the Dash Empire on his/her winning concept.