Description: Now you can be Heff! Playboy: The Mansion blends state-of-the-art social simulation with traditional role-playing and empire-building gameplay. As Hugh Hefner, you build the Playboy mansion and magazine into a dynamic cultural icon and powerful brand. Rub shoulders with stunning women and stimulating celebrities as you pursue the ultimate Playboy lifestyle. Grow famous and gain exclusive access to the Playboy Archives, including footage of the world-famous Playboy Mansion. This is the ultimate lifestyle game, allowing the gamer to "Play Hef" and live the good life. The player is in charge of running the Playboy Empire and must put out a magazine each month. In order to generate content for the magazine, the Virtual Hef will throw incredible parties with celebrities and rockstars in tow. The social management of the parties will enable the player to acquire content for the magazine, including the unique, sexy Photo Shoot feature which the gamer will use to get his or her cover shot. With a broad depth of gameplay, and a simulation experience of the ultimate lifestyle, PTM lets a gamer Play Hef, build the dream and live the good life. [ARUSH]