Summary Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features)
Directed By: Léa Pool
Written By: Patricia Kearns, Nancy Guerin, Léa Pool
Summary Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features)
Directed By: Léa Pool
Written By: Patricia Kearns, Nancy Guerin, Léa Pool
There are no user reviews yet. Be the first to add a review.