I'm a bit torn on this one... it's quite a treat in places, but I can't help but feel the album lacks ambition, cohesion and 'punch' overall. For every masterful track ('Taste Of Honey', 'Under Neon Lights', 'Born in the Echoes'), there's an anonymous one ('Sometimes I Feel So Deserted', 'Wide Open', 'Reflexion'). Tracks like 'I'll See You There' and 'Go' are somwhat "vintage ChemicalI'm a bit torn on this one... it's quite a treat in places, but I can't help but feel the album lacks ambition, cohesion and 'punch' overall. For every masterful track ('Taste Of Honey', 'Under Neon Lights', 'Born in the Echoes'), there's an anonymous one ('Sometimes I Feel So Deserted', 'Wide Open', 'Reflexion'). Tracks like 'I'll See You There' and 'Go' are somwhat "vintage Chemical Brothers" in their style, but it's been done before to better effect on their previous outings (the psychedelic hooks and arrangements of 'Setting Sun' and 'Let Forever Be' just blow 'I'll See You There' out of the water, as does 'Just Get Yourself High' and 'Galvanize' VS. 'Go').
I also fail to sense the overall artistic direction of the album. Maybe it's the tracklist and transitions between tracks that's off, but the experimental tracks of the second half just don't 'fit' that well with the restrained dance tracks of the first. It may be intentional; but I always found that one of the Chemical Brothers' greatest strengths back in the day was their ability to merge a plethora of different musical influences into a cohesive, artistic whole. Whether you're listening to 'Let Forever Be' or 'Hey Boy, Hey Girl' you just KNOW it's the Chemical Brothers. Not so here, I'm afraid.
I think part of the problem is that they've stripped their sound a bit to make it more minimalist in style - this can be a strength (the title track 'Born in the Echoes' is fantastic), but for the most part I just feel like it's robbed the Brothers' of their personality - the psychedelic edge and zaniness that made their early albums come together, come alive and explode. Seriously, check out the acid-induced production on 'Dig Your Own Hole' or 'Surrender'... it's so trashy, insane and original, you'll feel like you've gone to space and back when it's over!
Just to be clear, while I'd love for them to embrace the experimental APPROACH to production of their earlier works a bit more, I'm NOT saying that they should just go 'back to their roots' and repeat the same kind of compositions over and over again... the best tracks on Born in the Echoes are the ones where they try something new and experimental (Taste Of Honey, Born in the Echoes, Under Neon Lights are AWESOME tracks). More of that, please! I'm actually one of the few who liked their colab. with Miguel on 'This is Not A Game', a fresh, weirdly unpolished psychedelic take on a pop-track - and I'm actually not that down on 'We Are the Night' which, while certainly not perfect, had a bit more personality than a lot of the tracks on here. I'm just saying that they shouldn't be afraid to be a bit more ambitious in their productions - experiment, go crazy! It's what made us fall in love with them in the first place. Besides, they've already established themselves as the godfathers of their genre - with no need to prove anything to anyone, why not just go mental and try something completely different?
Here's hoping that their next album will be the masterpiece that I'm dead certain they still have in them... "The future - I'll see you there!" ;)… Expand