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Key Markets Image
Metascore
81

Universal acclaim - based on 20 Critic Reviews What's this?

User Score
7.9

Generally favorable reviews- based on 15 Ratings

  • Summary: The third full-length release for the British duo was self-produced.
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Score distribution:
  1. Positive: 19 out of 20
  2. Negative: 0 out of 20
  1. Uncut
    Jul 2, 2015
    80
    Williamson is good at painting Hogarthian grotesques in a few brushstrokes. [Aug 2015, p.70]
  2. Q Magazine
    Jul 2, 2015
    80
    It's angry, piss-yourself funny, bursting with ideas and endlessly quotable. [Aug 2015, p.107]
  3. Dec 22, 2015
    80
    While that [Divide And Exit] was the album Sleaford Mods needed to make to gain a wide audience, Key Markets is the one that tells their listeners that they'll never stop raging against stupidity.
  4. Mojo
    Jul 6, 2015
    80
    The mind-boggling multiplicity if voices on Key Markets, the sneaking sophistication, and the beyond-colourful language, serve up a currently unrivaled feast for the mind. [Aug 2015, p.89]
  5. Jul 27, 2015
    80
    Sleaford Mods have managed to express perfectly and effortlessly, what it feels like to live in 21st century Britain and from here, they can only get bigger.
  6. Aug 24, 2015
    80
    Under and alongside the invective, Key Markets has some newly complex and skilful beats.
  7. Jul 7, 2015
    60
    If you found Sleaford Mods too thuggish or laddish for your tastes, Key Markets won’t change your mind.

See all 20 Critic Reviews

Score distribution:
  1. Positive: 4 out of 4
  2. Mixed: 0 out of 4
  3. Negative: 0 out of 4
  1. Dec 12, 2015
    10
    Don't know where to start. They're changing music if more people would put down a Minaj or Drake album for one minute. They started withDon't know where to start. They're changing music if more people would put down a Minaj or Drake album for one minute. They started with simple, fast tempo, violent beats and have slowly... ever so slowly, evolved into more stable music.
    The lyrics or- rants, are genius and more than relevant. Who wants to hear about irrelevant money problems that the rich have? Or how little sex they get?
    This is a wake up call to music. This is'nt rapping or singing, its a conversation to you all.

    This album is one of, if not, the best album of the year and has to go up there in the decade not because of the quality of the music, but, because this will start a movement and they need recognition for it.
    You can't not bop your head to each track. It's aggressive, bold, funky and simple. It gives every musician around today a kick in the teeth because Mr Williamson and his accomplice have done it. They have more than done it.
    This is your new favourite band.
    Wake up.
    Listen to good lyrics and bold music.
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  2. Feb 23, 2016
    9
    Something that modern music seems to be missing, something different, refreshing and interesting to listen to. Sleaford Mods seem to mix goodSomething that modern music seems to be missing, something different, refreshing and interesting to listen to. Sleaford Mods seem to mix good sound, but simple looping beats with obscure and interesting sounding lyrics - it is a magic mix. Seriously, we need more bands to add diversity to music today. Expand
  3. Aug 7, 2015
    9
    Holy **** the Sleaford boys are actually singing on this record? Wonderful. It's taking what they do to the next level and logically soundsHoly **** the Sleaford boys are actually singing on this record? Wonderful. It's taking what they do to the next level and logically sounds more developed than ever. Exciting stuff. Expand
  4. Aug 11, 2015
    8
    This review contains spoilers, click expand to view. Just listen to it you **** So many memorable and clever lines in each song. With this album they take the piss out of everything and everyone, even themselves.
    Fav Songs:Live Tonight, Bronx in six, face to faces, tarantula deadly cargo, the blob, in quiet streets, no ones bothered
    Least Fav Songs:**** make it up
    And now the best bit...
    Fav quotes:
    The seizure isn't actually a physical crack it's your body trying to take itself back from rules rules on mules in backpacks over mountains that only exist in your mindtrap

    Ecalyptus, you can **** off

    Nick clegg wants another chance really this daylight robbery is now so ****ing hateful it's accepted by the vast majority in chains years from now who's that tit don't matter who that tit is He's still with us in our arses in our food in our brains in our death

    They pretend to care about their own culture while simultaneously not giving two ****s about their own culture

    I could go on with these quotes but there's really too many great ones
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