Generally favorable reviews - based on 13 Critics

Critic score distribution:
  1. Positive: 7 out of 13
  2. Negative: 0 out of 13
Buy On
  1. Nov 12, 2014
    As accessible and dour as it is on the surface, it’s the subtleties that continually beckon you in for more and leave their mark upon your subconscious.
  2. Uncut
    Nov 10, 2014
    The pair have come up with a finely crafted album that blurs the line between shoegaze, indie pop and goth-rock, and is as assured as it is atmospheric. [Dec 2014, p.69]
  3. 70
    The Other I is a confident collection of tunes decent enough to warrant keeping an eye on 2:54's future movements.
  4. Nov 13, 2014
    Whilst making a discernible attempt to liven up their song-craft, 2:54 has definitely returned as a stronger, more endearing band. Sometimes the experiments don't work.
  5. Nov 12, 2014
    More polished and yet somehow less exciting. Nonetheless, The Other I is an album which offers plenty of eerie, shadowy pleasure.
  6. Nov 10, 2014
    Fans who were drawn to 2:54's introspective blend the first time will see this as a natural continuation of their deepening, subtly changing world.
  7. 70
    At times its Cure guitars, thudding drums and eerie vocals get lost amid the fog (‘In The Mirror’, ‘South’). But when it finds a solid rock stomp, as on ‘Crest’ or ‘Raptor’, 2:54 loom like a monster in the mist.
  8. Kerrang!
    Dec 16, 2014
    It's dreamy stuff, but it's nothing on their 5K-rated, self-titled 2012 debut album. [15 Nov 2014, p.54]
  9. Q Magazine
    Nov 13, 2014
    This needling sense of disturbance is impressive, but it's still a relief when they break the mood more dramatically on the choral interlude Tender Shoots or the swamp-dark swing of The Monaco, reassuring signs they haven't yet become too set in their monochrome ways. [Dec 2014, p.106]
  10. Nov 11, 2014
    It’d be interesting to hear what this band comes up with if they stepped away from a doomy signature sound, but right now this is an assured album and a satisfying follow-up.
  11. Nov 10, 2014
    Just as the pair’s ability to create moods with just their guitars is impressive--it’s a bit much over twelve tracks.
  12. 58
    There’s quite enough here to suggest that 2:54 will continue to develop and mature, but that may involve reaching out more than searching within.
  13. Nov 11, 2014
    2:54 have built a palatial structure on The Other I, but they still have yet to lay out a welcome mat.

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