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Nov 12, 2014As accessible and dour as it is on the surface, it’s the subtleties that continually beckon you in for more and leave their mark upon your subconscious.
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UncutNov 10, 2014The pair have come up with a finely crafted album that blurs the line between shoegaze, indie pop and goth-rock, and is as assured as it is atmospheric. [Dec 2014, p.69]
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Nov 19, 2014The Other I is a confident collection of tunes decent enough to warrant keeping an eye on 2:54's future movements.
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Nov 13, 2014Whilst making a discernible attempt to liven up their song-craft, 2:54 has definitely returned as a stronger, more endearing band. Sometimes the experiments don't work.
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Nov 12, 2014More polished and yet somehow less exciting. Nonetheless, The Other I is an album which offers plenty of eerie, shadowy pleasure.
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Nov 10, 2014Fans who were drawn to 2:54's introspective blend the first time will see this as a natural continuation of their deepening, subtly changing world.
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Nov 10, 2014At times its Cure guitars, thudding drums and eerie vocals get lost amid the fog (‘In The Mirror’, ‘South’). But when it finds a solid rock stomp, as on ‘Crest’ or ‘Raptor’, 2:54 loom like a monster in the mist.
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Kerrang!Dec 16, 2014It's dreamy stuff, but it's nothing on their 5K-rated, self-titled 2012 debut album. [15 Nov 2014, p.54]
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Q MagazineNov 13, 2014This needling sense of disturbance is impressive, but it's still a relief when they break the mood more dramatically on the choral interlude Tender Shoots or the swamp-dark swing of The Monaco, reassuring signs they haven't yet become too set in their monochrome ways. [Dec 2014, p.106]
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Nov 11, 2014It’d be interesting to hear what this band comes up with if they stepped away from a doomy signature sound, but right now this is an assured album and a satisfying follow-up.
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Nov 10, 2014Just as the pair’s ability to create moods with just their guitars is impressive--it’s a bit much over twelve tracks.
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Nov 12, 2014There’s quite enough here to suggest that 2:54 will continue to develop and mature, but that may involve reaching out more than searching within.
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Nov 11, 20142:54 have built a palatial structure on The Other I, but they still have yet to lay out a welcome mat.