- Critic score
- Publication
- By date
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He exudes a level of charisma matched only by Ludacris on a global scale.
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There are minor moments when Demo's slight r&b hooks miss and when Sway deviates too far from his good-natured strengths, but the lion's share is ace-- thoughtful but not pedantic, funny but not stupid, sincere but not treacly, realistic but not boring.
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This will end up flying off the shelves for sure.
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Q MagazineStrikes a winning formula of DIY integrity and big bucks sheen. [Mar 2006, p.110]
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MojoHis supersonic flow frequently dazzles, yet he remains intelligible and intelligent throughout. [Mar 2006, p.106]
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SpinAn eclectic vanguard sound. [Jul 2006, p.88]
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There's no denying Sway's dazzling verbal chops and it's not just the speed and flow of his delivery that impresses.... His musical backdrops, however, are very much less adventurous and anyone looking to "This Is My Demo" for grime's trademark, darkly paranoid, tacheometric beats will be disappointed.
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New Musical Express (NME)Overloaded with laugh-out-loud lyrical gobbets, intelligent production and tunes that straddle commerciality and the street. [28 Jan 2006, p.34]
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UncutThe occasional ordinary moment confirms a suspicion that Sway only really excels when he's playing the comic foil. [Mar 2006, p.88]
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A quality contemporary UK rap album with equal shares of bleepy, futuristic and poppy, everyday music and plenty of singing to support a rapper that clearly isn't just rapping because everyone else is. Still, there's room for improvement.
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There's a feeling that This Is My Demo is just geared too much towards the commercial audience.
Awards & Rankings
User score distribution:
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Positive: 16 out of 18
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Mixed: 0 out of 18
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Negative: 2 out of 18
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wishmasterownsmysoulFeb 15, 2009
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KevinHFeb 19, 2007Sway is rediculous. insane lyricist.
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Sweetzous.a.s.a.aDec 11, 2006Basiclly ma guy is just weighty i dnt care wat any one says bout him.