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  • Series Premiere Date: Mar 28, 2018
Alex, Inc. Image

Mixed or average reviews - based on 10 Critics What's this?

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Mixed or average reviews- based on 13 Ratings

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  • Summary: In this sitcom based on Alex Blumberg’s Gimlet Media podcast "StartUp," a journalist (Zach Braff) quits his job to start his own company.
  • Genre(s): Comedy

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Score distribution:
  1. Positive: 2 out of 10
  2. Negative: 2 out of 10
  1. Reviewed by: Ed Bark
    Mar 27, 2018
    Alex, Inc. is an enjoyably comfy fit among all of those fellow ABC family comedies. Braff and Imperioli are the name brands, but the wife and kids quickly make their own strong and appealing impressions.
  2. Reviewed by: Diane Werts
    Mar 28, 2018
    Thwarted by same-old sitcom scripting, full of adults’ childish bickering and laden with “irony” setups. ... The saving grace for the show, as for Alex, becomes his family. Through the first three episodes, they’re a nicely knit group with real chemistry and real concerns vs. the podcasts-for-dummies approach to his workplace.
  3. Reviewed by: Sonia Saraiya
    Mar 29, 2018
    Sarcar and Braff have minimal chemistry, but the story elements about Rooni’s attempt to make sense of Alex’s decisions and help him on this journey work well enough. Both kids are scene-stealingly cute, in different ways.
  4. Reviewed by: Rob Owen
    Mar 22, 2018
    It’s more pathetic than funny.
  5. Reviewed by: Caroline Framke
    Mar 28, 2018
    The trouble with a show insisting that someone is a genius is that it has to go ahead and prove it, and nothing Alex does is particularly convincing in this arena.
  6. Reviewed by: Jen Chaney
    Mar 28, 2018
    This guy left a great job to get away from cloying sunniness and dig into serious, life-changing stories. That has resulted in a sitcom that is filled with almost nothing but cloying sunniness.
  7. Reviewed by: Kelly Lawler
    Mar 27, 2018
    Alex, Inc. is painful. ... Braff is a big roadblock, but he's far from its only obstacle. The dialogue sounds nothing like normal human speech; it is far too on the nose and hammy. The way Alex builds a business and a podcast is farcical.

See all 10 Critic Reviews

Score distribution:
  1. Positive: 1 out of 2
  2. Mixed: 0 out of 2
  3. Negative: 1 out of 2
  1. Apr 13, 2018
    Love the show. It’s funny, with great characters, especially the kids, which are amazing.
  2. Jun 10, 2018
    Nothing to see here. A pretty typical ABC comedy where white adult men are portrayed as dumber than dirt.

    Bad scripts, bad acting, poor
    Nothing to see here. A pretty typical ABC comedy where white adult men are portrayed as dumber than dirt.

    Bad scripts, bad acting, poor casting = ABC comedy.

    Tried several episodes just to make this review fair. The show has not improved. The lead character’s arrogance that he is the better parent plays weak, while he shows absolutely no leadership skills at work (also weak). The kids out-act the adults by a mile and isn’t that more than just a little sad.

    So far nothing objectionable, but also nothing there to justify regular viewership.

    Yea! Down the trash chute! At least this was a brief assault on our intelligence.