Metascore
81

Universal acclaim - based on 36 Critics

Critic score distribution:
  1. Positive: 33 out of 36
  2. Negative: 1 out of 36
  1. Reviewed by: Peter Travers
    Feb 21, 2013
    88
    No grabs you hard, no mercy, and keeps you riveted.
  2. Reviewed by: Mick LaSalle
    Feb 28, 2013
    75
    Bernal is quite good as the young media specialist - it's always surprising to see how strong a presence he is in his Spanish-language films and how he all-but disappears in his American films. Is it a matter of the roles or the language? The jury is still out.
  3. Reviewed by: Peter Rainer
    Feb 16, 2013
    75
    The tone of uplift is earned. Larraín’s unarguable point is that, in politics, if we wait for good to issue only from the pure in heart, we will be waiting a very long time.
  4. Reviewed by: Ty Burr
    Mar 7, 2013
    88
    No is a comedy, but of a dangerous sort. Its eyes are open and the laughs tend to stick in your throat.
  5. Reviewed by: Lisa Schwarzbaum
    Feb 13, 2013
    100
    The movie — the third in a trilogy of powerful political dramas from Larraín, including "Tony Manero" and "Post Mortem" — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment.
  6. Reviewed by: Kenneth Turan
    Feb 14, 2013
    90
    Even if No is not the whole truth — and no film is — its pungent dialogue and involving characters tell a delicious and very pertinent tale. And the messages it delivers, its thoughts on the workings of democracy and the intricacies of personality, are just as valuable and entertaining — maybe even more so.
  7. Reviewed by: Joe Morgenstern
    Feb 16, 2013
    90
    Like "Argo" or "Zero Dark Thirty," the film dramatizes a fertile subject — in this instance, the language of advertising in modern politics.
  8. Reviewed by: Claudia Puig
    Feb 16, 2013
    88
    For anyone fascinated by the political process and the powers of persuasive advertising, No is a resounding yes.
  9. Reviewed by: Steven Rea
    Mar 14, 2013
    88
    A political drama, a personal drama, a sharp-eyed study of how the media manipulate us from all sides, No reels and ricochets with emotional force.
  10. Reviewed by: Rene Rodriguez
    Mar 25, 2013
    88
    No is an exploration of the power of the media to manipulate hearts and minds. The moral of the story: Always go positive.
  11. Reviewed by: Manohla Dargis
    Feb 6, 2013
    90
    Marshall McLuhan called advertising the greatest art form of the 20th century. In No, Pablo Larraín’s sly, smart, fictionalized tale about the art of the sell during a fraught period in Chilean history, advertising isn’t only an art; it’s also a way of life.
  12. Reviewed by: Stephanie Zacharek
    Feb 26, 2013
    83
    No is anything but a somber political tract; it’s a little bit of a thriller, and more than a little bit of a comedy.
  13. Reviewed by: Michael Phillips
    Mar 7, 2013
    100
    No succeeds, wonderfully, because it knows how to sell itself. It is cool, witty, technically dazzling in a low-key and convincing way.
  14. Reviewed by: Marjorie Baumgarten
    Mar 27, 2013
    67
    It all looks crummy, to say the least, but this is clearly the director’s intent. I’m not fully convinced that the technique delivers the kind of veracity the filmmakers were trying to achieve, although it is a creative solution to an intractable visual problem.
  15. Reviewed by: Andrew O'Hehir
    Feb 16, 2013
    90
    A troubling, exhilarating and ingeniously realized film that’s part stirring political drama and part devilish media satire.
  16. Reviewed by: Ann Hornaday
    Feb 28, 2013
    75
    No isn’t nearly as definitive or declarative as its title: It leaves viewers wondering whether they should cheer, shrug or shake their heads.
  17. Reviewed by: Liam Lacey
    Mar 14, 2013
    100
    Take the backroom political machinations of "Lincoln," add in the showbiz sleight of hand of "Argo," and you’ll get something like No, a cunning and richly enjoyable combination of high-stakes drama and media satire.
  18. Reviewed by: Kyle Smith
    Feb 13, 2013
    38
    No, which has been nominated for this year’s Best Foreign Language Film Oscar, is largely a gimmick picture: At all times, it looks like hastily assembled news footage shot on grainy videotape in 1988. That means light flaring up to spoil the image, bumpy camerawork, a nearly square picture and all-around grubbiness.
  19. Reviewed by: Joe Neumaier
    Feb 15, 2013
    40
    The result was remarkable, but the story of it, while true to the moment, needed — ironically — much more dynamism.
  20. Reviewed by: Dana Stevens
    Feb 28, 2013
    90
    It’s the rare political satire that can sound the depths of irony as No does and still end on a note of ambivalent hope.
  21. 75
    Here’s a fascinating piece of history that escaped much of the world’s notice, when it happened back in 1988.
  22. Reviewed by: Joshua Rothkopf
    Feb 12, 2013
    100
    The essential thrust here is both knowing and undeniable: No is pitched at the pivot point when the image makers were brazen enough to push ideology to the side. Considering how high the stakes were, it’s amazing they almost didn’t get the gig.
  23. Reviewed by: Mike Scott
    Apr 5, 2013
    40
    You'd think that a movie about such a dynamic moment and such a vibrant ad campaign would be more dynamic and vibrant.
  24. Reviewed by: Anthony Lane
    Feb 18, 2013
    90
    The best movie ever made about Chilean plebiscites, NO thoroughly deserves its Oscar nomination for Best Foreign Film.
  25. Reviewed by: Steve Persall
    Apr 3, 2013
    75
    The movie needs one or two central characters directly affected by the dictatorship, in order to create more tension around a conclusion that's already known.
  26. Reviewed by: David Rooney
    Feb 6, 2013
    80
    Anchored by an admirably measured performance from Gael Garcia Bernal as the maverick advertising ace who spearheaded the winning campaign, the quietly impassioned film seems a natural for intelligent arthouse audiences.
  27. Reviewed by: Peter Bradshaw
    Feb 7, 2013
    80
    A fascinating case study in basic-level democracy.
  28. Reviewed by: Nick Pinkerton
    Feb 12, 2013
    70
    No uses the actual commercial material the opposition created for its anti-Pinochet campaign and—re-creating the behind-the-scenes filming—deftly appropriates mediated history for fiction.
  29. Reviewed by: Calvin Wilson
    Apr 4, 2013
    88
    The Oscar-nominated No has the gritty feel of a foreign film from the 1970s. As such, it may take a few minutes for most moviegoers to adjust to its rhythms. Ironically for a film about advertising, there’s nothing slick about it — and therein lies much of its greatness.
  30. Reviewed by: Leslie Felperin
    Feb 6, 2013
    70
    After "Tony Manero" and "Post Mortem," his devastating portraits of how the Pinochet regime psychologically brutalized the people of Chile from 1973-90, Chilean helmer Pablo Larrain satisfyingly completes the trilogy with an affirmative victory for democracy in No.
  31. Reviewed by: Neil Smith
    Feb 6, 2013
    80
    “We have to find a product that’s appealing to people!” says Garcia Bernal at one point. And that’s just what Larraín’s created with this Latin spin on "Mad Men."
  32. Reviewed by: Stan Hall
    Apr 4, 2013
    67
    Anchoring a terrific cast is Bernal, who gives one of his best-ever performances.
  33. Reviewed by: Omer M. Mozaffar
    Mar 6, 2013
    100
    The film becomes a sort of boxing match, getting more intense with each round, building to an exciting finish.
  34. Reviewed by: Mike D Angelo
    Feb 13, 2013
    83
    The result is the most unexpectedly riotous comedy in years — one with more bite than usual.
  35. Reviewed by: R. Kurt Osenlund
    Feb 6, 2013
    75
    A singular biopic and a snapshot of a society renewed, No unaffectedly celebrates faith in democracy, and, surprisingly, truth in advertising.
  36. Reviewed by: Philip Wilding
    Feb 6, 2013
    80
    Initially jarring, the video aesthetic blends beautifully with period footage to give a smart depiction of a nation in transition. A well-deserved Oscar nominee.
User Score
7.2

Generally favorable reviews- based on 49 Ratings

User score distribution:
  1. Positive: 9 out of 12
  2. Negative: 2 out of 12
  1. Feb 15, 2013
    9
    This movie is must-see for anyone studying journalism, language or publicity. It shows how the perception a people have from reality is is shaped by media. The movie shows both sides of politics, and both of them can be said to present only true facts. Nevertheless, the interpretation of facts is what will make our perception of "truth". The movie shows the political campaing in a very light and funny manner, never ignoring the harships Chileans went through during Pinochet's dictatorship. Full Review »
  2. Jun 30, 2013
    6
    It's slow, it's dry, it's deliberately ugly, and you know how the story will end. If you grab some popcorn and expect to be entertained, No will bore you to death, but if you have any interest in the mechanisms of democracy, marketing, and the ways they intersect, the film won't disappoint you. Just treat it as a quasi-documentary meant to educate, to portray the events Wikipedia-style and nothing more. Full Review »
  3. cbf
    Feb 20, 2013
    10
    Interesting movie, about an important event in the history of democracy, it shows the heroes beside the tv, politicians, etc, with this movie we can learn the power of communication of the journalism, deserve an Oscar you must see Full Review »